This article explores dynamics of online image management and its impact on leadership in a context of digital permanent campaigning and celebrity politics in Canada. Recent studies have shown that images can play a critical role when members of the public are evaluating politicians. Specifically, voters are looking for specific qualities in political leaders, including honesty, intelligence, friendliness, sincerity, and trustworthiness, when making electoral decisions. Image management techniques can help create the impression that politicians possess these qualities. Heads of governments using social media to capture attention through impactful images or videos on an almost daily basis seems like a new norm. Specifically, this article takes interest in Justin Trudeau’s use of Instagram during the first year immediately following his election on October 19, 2015. Through a hybrid quantitative and qualitative approach, we examine how Trudeau and his party convey a specific image to voters in a context of permanent and increasingly personalized campaigning. We do so through an analysis of his Instagram feed focusing on different elements, including how he frames his governing style visually, how his personal life is used on his Instagram to support the Liberal Party of Canada’s values and ideas, and how celebrity culture codes are mobilized to discuss policy issues such as environment, youth, and technology. This analysis sheds light on the effects and implications of image management in Canada. More generally, it offers a much-needed look at image-based e-politicking and contributes to the academic literature on social media, permanent campaigning, as well as celebrity and politics in Canada.
Beginning in 2018, youth across the globe participated in protest activities aimed at encouraging government action on climate change. This activism was initiated and led by Swedish teenager, Greta Thunberg. Like other contemporary movements, the School Strike 4 Climate used social media. For this article, we use Twitter trace data to examine the global dynamics of the student strike on March 15, 2019. We offer a nuanced analysis of 993 tweets, employing a combination of qualitative and quantitative analysis. Like other movements, the primary function of these tweets was to share information, but we highlight a unique type of information shared in these tweets—documentation of local events across the globe. We also examine opinions shared about youth, the tactic (protest/strike), and climate change, as well as the assignment of blame on government and other institutions for their inaction and compliance in the climate crisis. This global climate strike reflects a trend in international protest events, which are connected through social media and other digital media tools. More broadly, it allows us to rethink how social media platforms are transforming political engagement by offering actors—especially the younger generation—agency through the ability to voice their concerns to a global audience.
In recent years, there has been an increasing interest in practice-based studies of organizational change. Most of this research does not explicitly consider the tension between situated and sociohistorical practices that are central to the transformation of work practices associated with an episode of change. In our study of the impact of off-the-shelf three-dimensional rendering software on the daily practice of architects in a small, highly regarded firm, we explore the incompatibility between these different levels of practice. By building on the concept of contradiction drawn from activity theory, we identify patterns of challenges, reenactments, and enactments through which situated change simultaneously reproduces and questions institutionalized practices.
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