Küreselleşme Süreci̇nde İnsan Kaynaklari Uygulamalarindaki̇ Dönüşüm: Kayseri̇ Örneği̇

Gerşil, Gülşen; Araci, Mehtap

doi:10.18070/euiibfd.82792

Cited by 2 publications

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“…However, these chambers and associations face challenges including low membership density -there was a sharp decrease from 20% to 9.2% in 1999-2019 in Turkey (OECD, 2019), low participation rate in activities (C ¸aha, 2012) and political pressure to the extent that the International Trade Union Confederation (ITUC, 2016(ITUC, , 2018 listed Turkey among the ten worst countries for workers globally in 2016 and 2018 because members of some unions are arrested systematically. Other challenges related to Turkey's labour market are a high unemployment rate, a high informal employment rate, a high under-employment rate (an increase in part-time and on-demand working) and an increase in subcontracting practices (Gerşil & Aracı, 2006).…”

Section: Cultural Workersmentioning

confidence: 99%

Exploring Cultural Employment: The Case of Turkey

Dudu

2020

Elit

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Culture is a core element shaping human behaviour. Cultural activities have existed from the beginning of time and gradually transformed into an industry. As a result, today, the existence of the cultural industry and cultural workers is quite clear. The purpose of this study is to outline the core concepts of cultural employment and to explore the structure of cultural employment in Turkey by using primary data obtained by an online survey conducted among Turkish cultural workers in 2016. This study contributes to the literature by examining the atypical work arrangements of cultural workers in Turkey. Our findings confirm that cultural workers in Turkey are at risk of in-work poverty, and their earnings differ according to gender, contract type, employment, and employee types. We found in this study that the middle-aged cultural workers working with permanent contracts in state subsidized intuitions earn more. This study highlights the need for systematic studies on cultural employment and the implementation of a comprehensive policy to protect the rights of cultural workers in Turkey.

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Section: Cultural Workersmentioning

confidence: 99%

Exploring Cultural Employment: The Case of Turkey

Dudu

2020

Elit

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"Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana "

Sotirofski¹

2023

ISF

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"The main aim of this study is to investigate some of the strategies that four companies of different sizes in Durres and Tirana Municipalities use for turning their employees into brand ambassadors. It is inevitable for the success of an organization to be measured by the importance that the organization gives to its employees. Employees are considered a significant asset of the organization: thus, they must be treated accordingly. Organizations must pay attention to the complex and increasing demands of their customers. In this regard, managers have to realize the importance and role of the employees in meeting the customer’s demands. Employees represent the image of an organization, which is why activating new strategies and techniques that optimize the workforce efforts would help achieve the organization’s vision and mission. Under these considerations, four face-to-face interviews were conducted with the owners or HR Managers, or Marketing Managers of one shipping agency, one medium-sized production company in Durres, one big-sized production company, and one company that offers telecommunications services in Tirana, Albania. This study first underlines the importance of evaluating marketing and brand management objectives, and afterward explores the strategies that these companies use for turning their employees into brand ambassadors. Within the framework of this study, the advantages of turning employees into brand ambassadors and the problems that the companies face have been examined. The research results show that the motivation of companies to turn their employees into brand ambassadors is high, but most companies lack proper strategies. One of the big-sized companies chooses to turn into brand ambassadors only those employees who accept or have an interest in using their personal social media in this regard and/or have a great curiosity in marketing and technology. "

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Küreselleşme Süreci̇nde İnsan Kaynaklari Uygulamalarindaki̇ Dönüşüm: Kayseri̇ Örneği̇

Cited by 2 publications

References 0 publications

Exploring Cultural Employment: The Case of Turkey

Exploring Cultural Employment: The Case of Turkey

"Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana "

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