Kualitas Produk dan Pelayanan Barista bagi Kepuasan Konsumen kedai Hermess Kopi

Abstract

The objectives of this study are: (1) To determine whether there is a significant effect of product quality on consumer satisfaction at Hermess Kopi Dalung shop in 2021. (2) To determine whether there is a significant influence on the quality of Barista service on consumer satisfaction at Hermess Kopi Dalung shop in 2021. (3) To find out whether there is a significant effect of product quality and barista service quality on consumer satisfaction at the Hermess Kopi Dalung shop in 2021. The method used in this research is descriptive qualitative. Research informants in this study were consumers of the Hermess Kopi Dalung Store in 2021. Sampling was done by interviewing 5 respondents, including students, students and private employees. This method provides direct answers from informants, so that answers can be found from the questions of interviewees given by the researcher. Researchers can conclude that the quality of products from the Hermess Kopi shop is very popular with customers, not only on the coffee menu that is of interest but many also like it from the non-coffee / frappe menu and from the snacks provided. Apart from the quality of the product, it is also greatly influenced by the barista. which is friendly to the customers of the Hermess Kopi Dalung shop which makes customers not feel awkward to shop at the Hermess Kopi Dalung shop. Thus, customers will feel satisfied with the service received by customers, plus the quality of the menu is not less competitive with well-known Coffee Shops. Therefore, product quality and service quality together greatly affect consumer satisfaction at the Hermess Kopi Dalung shop in 2021.

Influence Of Barista And Product On The Store Atmosphere And Its Impact On Coffee Shop Customer Satisfaction In The Lowland

“…However, the results of this study are contradictory to the research results of Adnan (2020), Aprilia & Efiani (2023), Arnawa et al (2022), Juniarti et al (2022), Mahyuddin & Juraidah (2017), Medikana et al, (2018); Mustamu & Ngatno, (2021); Utami & Oetomo, (2015); Oktafiani et al, (2023) Figure 2 shows that the standardized regression coefficient value on path X 1 to Y is 0.09, path X 1 to Z is 0.53, and path Z to Y is 0.74 (see Figure 2). The significance value (sig) on the path X 1 to Y is 0.522 ( see Table 2), meaning that the variable X 1 has no direct effect on Y Because of the sig value.…”

“…However, the findings from this study are not in line with the findings general from research others, including: 1) Umbase et al, (2022); 2) Arnawa et al, (2022); 3) Waluyowati & Bustomi (2022); and 4) Yurindera (2021), which is general conclude that there is significant influence from variable X (barista) against variable Y (satisfaction consumer). Therefore, there is a phenomenon interesting and necessary to get the discussion more deeply and be considered important.…”

The Effect of Baristas on Consumer Satisfaction through Coffee Shop Atmosphere as an Intervening Variable

“…which concludes that the barista service at the Starbucks Coffee Shop is not optimal, so it has not had a significant effect on consumer satisfaction. However, what is clearly different from the results of research in general, among others: 1)Umbase & Areros (2022); 2)Arnawa et al, (2022); 3)Waluyowati & Bustomi, (2022); and 4)Yurindra (…”

“…al., (2015)concluding that the atmosphere of the coffee shop has an effect on repurchasing; 5) Afriyanti and Rasmikayati (2018) explaining that consumers visit coffee shops with the aim of enjoying the atmosphere; 5) Spence et. al., (2014) emphasizing the atmosphere of a coffee shop has a high influence on consumer behavior in purchasing; 6) Aprilia & Suryani (2020), Pratiwi et al, (2022), Arnawa et. al., (2022) And Ayuningtyas et al, (2022 concludes that the atmosphere of the coffee shop has a significant effect on customer satisfaction.…”

Pengaruh Harga Terhadap Kepuasan Pelanggan Nasi Jamblang di Kota Cirebon Provinsi Jawa Barat

“…Kondisi yang demikian dapaat menjadi pengalaman pelanggan yang tidak terlupakan (experiental marketing) sehingga dalam jangka panjang dapat menciptakan loyalitas pelanggan (Philip Kotler, 2009). Hasil penelitian ini juga sejalan dengan hasil penelitian : Herda Tri Arnawa et al, 2022;Mustamu & Ngatno, 2021;Adnan, 2020) yang menyimpulkan bahwa harga berpengaruh terhadap kepuasan pelanggan.…”