Pengaruh Harga Terhadap Kepuasan Pelanggan Nasi Jamblang di Kota Cirebon Provinsi Jawa Barat
Tantya Shifa Ramadhani,
Difa Madani Sabila,
Wachdijono Wachdijono
Abstract:Customer satisfaction is the attitude of the customer after buying/consuming a product. Therefore every entrepreneur strives to be able to build, achieve and maintain customer satisfaction, so that his business is sustainable. This study aims to examine the effect of cost on customer satisfaction of jamblang rice in Cirebon City, West Java Province with dominant indicators reflecting these two variables. This research was conducted from April to May 2023 using a descriptive quantitative research design and sur… Show more
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