Krafting the obesity message: A case study in framing and issues management

A Case Study and Framing Analysis of the 2008 Salmonella Outbreak

“…If there is a crisis, contact the reporters and offer information or interview subjects. Research has indicated that both Kraft Foods (Darmon et al, 2008) and the Sierra Club (Reber & Berger, 2005) were proactive in promoting their message frames; the same can be accomplished through communication with news media regarding other subject matters. Knowing reporters can be very helpful when an organization needs to get a message out during a crisis.…”

“…As public relations practitioners work for the best outcome for the client, specific talking points should be developed to present to the news media to produce a more favorable outcome. Darmon et al (2008) noted that Kraft Foods saw success in getting coverage for their frames by presenting frames that could be worked into related stories.…”

Journalism and Democracy: The Role of Journalism to Improve the Quality of Democracy in Indonesia

“…Goffman defined frames from another perspective as a frame explains how we understand the world and are able to "locate, perceive, identify, and label" events when we interpret them (Goffmann, 1974: 21 in (de Vreese, 2005. Framing deliberately focus on the communicative elements that evoke responses and rational deductions leaving the receivers to believe that the most logical interpretation was made (Bennett, 1993in Darmon et al, 2008. According to the definitions however, these decisions may only seem logic as long as not all parts of the relevant issue are emphasized.…”

“…and by drawing attention to some elements and perhaps away from other elements, it stimulates specific parts of this knowledge and creates a context (de Vreese, 2005). Besides this, they define problems (In terms of common cultural values), diagnose causes, make moral judgments (Evaluate these causes) and recommend remedies (Offer to solve problems, justifying it and foretell how this will probably work) (Darmon, Fitzpatrick, & Bronstein, 2008); (Entman, 1993). "Framing can help to define and solve problems, shape public opinion, increase the productivity of interpersonal negotiations, and serve as a foundation for public discourse, such as negotiation, on a mass-communication level."…”

Delineating responsibility, decisions and compromises: a frame analysis of the fast food industry’s online CSR communication

“…For example, Kim and Lee (2012) categorized both as 'socially stigmatized' industries that are targets of public criticism. Darmon, Fitzpatrick, and Bronstein (2008) predicted that the QSR industry will face the same kind of legal actions that were filed against the tobacco industry in the 1990s. More important, the two industries have been compared in terms of their public relations efforts to neutralize criticism and influence policies through controlling the framing of the issues (Brownell & Warner, 2009).…”