A Case Study and Framing Analysis of the 2008 Salmonella Outbreak

Journal of Applied Communications, 2017, vol. 101, no. 1 Full Issue

“…Rather than emphasizing the speaker's framing schema, the focus is on what an audience member believes to be the most salient component of the message (Chong & Druckman, 2007). In recent years, agricultural communication researchers have examined framing in the context of food labels (Abrams, 2015;Jeong & Lundy, 2015) and food safety (Irlbeck, Akers, Baker, Burris, & Brashears, 2014).…”

Water use in Florida: Examining Perceptions of Water use Based on Visual Images

“…In recent years, agricultural communication researchers have examined framing in the context of food labels (Abrams, 2015;Jeong & Lundy, 2015) and food safety (Irlbeck, Akers, Baker, Burris & Brashears, 2014). This study specifically examines visual images of water use and the impact of these visual images on perceptions of water use.…”

Framing food safety controversy in China: Online media vs. networked audience

“…In addition, Laestadius, Lagasse, Smith and Neff (2012) selected health risks, causes of the outbreak, means of addressing the outbreak and focus of coverage to figure out the general picture of news media coverage of the 2010 Iowa egg recall event. Irlbeck (2009) found the health frame was more common than the other three frames, financial impact, FDA/government, farmers, in the coverage of 2008 Salmonella outbreak by ABC, CBS and NBC because this incident can threaten public health. In another similar research on television news reporting of Salmonella outbreak incident in peanut products, researchers found that the most common frames were informational and anti-Peanut Corporation of America (anti-PCA) and anti-FDA where in informational frame the stories introduced briefly what to avoid and how to lower the risks and anti-PCA and anti-FDA reflected negative attitudes and blame to the two organizations (Irlbeck, Akers & Palmer, 2011).…”