“…Artificial intelligence can be both enabler and threat to organisations so that organisations must find their own ways to successfully manage their transition towards desired future. A great variety of definitions of DT exist in the literature (Abad-Segura et al, 2020 ; Almaraz et al, 2016 ; Breque et al, 2021 ; Carayannis et al, 2021a , b , c ; Carayannis & Morawska-Jancelewicz, 2021 ; Carayannis, 2021a , b , c , d ; Carayannis, 2020b ; Carayannis, 2019 ; Fukuyama, 2018 ; Hashim et al, 2021 ; Giang et al, 2021 ; Rego et al, 2021 ; Rodríguez-Abitia & Bribiesca-Correa 2021 ; Sułkowski et al, 2021 ; Vial, 2019 ; Vishnevsky et al, 2021 ) that stress the role of the contextual factors, the size or location of the organisation and its cultural, regional embeddedness. In order to take advantage of emerging technologies and their rapid expansion in human activities, organizations must reinvent themselves and transform all their processes.
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