Knowledge visualisation and strategic decision-making outcomes in small and medium-sized enterprises

Abstract

This article examines the direct and indirect (through strategic decision-making processes) impacts of knowledge visualisation on strategic decision quality and strategic decision commitment in small- and medium-sized enterprises (SMEs). Structural equation modelling (SEM) methodology was used to test the research model based on data collected from 209 senior managers of manufacturing SMEs that operate in food production in Egypt. The results suggest that knowledge visualisation has a significant positive effect on strategic decision-making processes, strategic decision quality and strategic decision commitment. In addition, strategic decision quality is dependent on strategic decision-making processes, but decision-making processes do not significantly impact strategic decision commitment. Knowledge visualisation through strategic decision-making processes could help organisations in making high-quality decisions. The research adds to the theories of knowledge-based view (KBV) and rational decision-making by demonstrating that knowledge visualisation could be a catalyst for effective strategic decision-making.