2017
DOI: 10.1177/0030222817709694
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Knowledge of Deaths in Hotel Rooms Diminishes Perceived Value and Elicits Guest Aversion

Abstract: Guest deaths are an inevitable aspect of the hospitality industry. In Study 1, participants read a vignette in which the previous guest died of natural causes, suicide, or homicide. Those who learned of a death (a) saw the room as less valuable, (b) opted to stay in a more basic room in which no death occurred, despite both rooms being offered for free, and (c) anticipated feeling uneasy when imagining an overnight stay. In Study 2, we investigated the persistence of this bias. Perceived room value and anticip… Show more

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Cited by 2 publications
(2 citation statements)
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References 13 publications
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“…From alcohol, drug, or carbon monoxide intoxications, to drownings, falls, or cardiovascular diseases, different manners and causes of death have been reported in the literature from all over the globe [3][4][5][6][7][8]. It has been suggested, similar to private properties, that deaths can make hotel rooms lose value and stigmatize them in guests' eyes [9], which may cause serious problems for the hotel and tourism industry.…”
Section: Introductionmentioning
confidence: 99%
“…From alcohol, drug, or carbon monoxide intoxications, to drownings, falls, or cardiovascular diseases, different manners and causes of death have been reported in the literature from all over the globe [3][4][5][6][7][8]. It has been suggested, similar to private properties, that deaths can make hotel rooms lose value and stigmatize them in guests' eyes [9], which may cause serious problems for the hotel and tourism industry.…”
Section: Introductionmentioning
confidence: 99%
“…Hay (2015) explored managerial and staff approaches to dealing with clients who have opted to die in a hotel. In a similar vein,Bering et al (2017) studied the psychology of consumer attitudes to guest deaths in hotel rooms and examined the implications for hospitality management. Though seminal in introducing the notion of 'dark' hospitality to traditional hospitality, neither Hay (2015) norBering et al (2017) considered funeral care to be part of social or commercial hospitality, though there are numerous reasons why the scope of hospitality should be extended to encompass funeral services provision.…”
mentioning
confidence: 99%