Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

Grützmann, André; Macedo, Fernanda; Zambalde, André Luiz

doi:10.4067/s0718-27242013000300073

Cited by 4 publications

(2 citation statements)

References 21 publications

(24 reference statements)

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“…It has been integrated in a few papers exploring consumer innovativeness. For example, Grützmann et al (2013) show that social innovativeness is positively associated with information search in social networks while Li et al (2015) confirm that it interacts with product originality to influence the intention to adopt an innovation.…”

Section: Conceptual Frameworkmentioning

confidence: 98%

New technological attributes and willingness to pay: the role of social innovativeness

Sadik-Rozsnyai

Bertrandias

2019

EJM

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Purpose Integrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to demonstrate how adding such attributes also increases willingness to pay (WTP) a premium for a product by activating consumers’ social need to feel unique. Design/methodology/approach The data were collected through a quantitative survey based on a nationally representative sample (N = 345). A choice-based conjoint analysis was used to estimate the perceived value of the new technological attribute and WTP a premium. Findings The perceived value of the new technological attribute has a positive effect on WTP a premium only for consumers with a high degree of social innovativeness (linked to their need for uniqueness) because they interpret this innovation as an opportunity to differentiate themselves from others. Practical implications When companies innovate by introducing new technological attributes, their communication should emphasize and trigger these attributes’ high performance and uniqueness. Thus, consumers seeking social differentiation through innovation will be much less sensitive to price and will be more prone to pay a premium for these products. Originality/value The main contribution of this article is to show that integrating and emphasizing a new technological attribute can increase consumers’ WTP a premium beyond that of the attribute’s functional value. Thus, new technological attributes will decrease the price sensitivity of consumers high in social innovativeness and increase their WTP a premium for the product, because they consider it as a means to stand out from others.

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Section: Conceptual Frameworkmentioning

confidence: 98%

New technological attributes and willingness to pay: the role of social innovativeness

Sadik-Rozsnyai

Bertrandias

2019

EJM

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“…Consumers assume different roles from announcer or discloser even up to criticizer of a company while participating in social networks [23]. The consumers may sometimes actually suggest new products, therefore providing ideas for potential innovations, and may even act as disclosers of new products and services [24].…”

Section: Social Network and Kmmentioning

confidence: 99%

Emerging Trends in ICTs and its impact on Organizational Innovation through Knowledge Management

Al-Khobar¹,

Arabia²

2018

IJBM

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Organizations have benefited immensely since the evolution of Knowledge Management (KM). While KM found its place among the business activities, it has been greatly acknowledged that it has created significant opportunities for innovation. Several articles are found in literature that discusses the role of KM in innovation. Most of the articles discuss how Information and Computer Technology (ICT) has been the driver of such contributions through KM. However, there are very few articles that present the innovation trends within the KM domain. The role of ICT is not limited to organizational innovation and has demonstrated its impact on innovation within KM. This article is an effort to present emerging trends focusing on organizational innovation through KM. Some of the prominent ones which will be dealt in detail are the utilization of social networks, incorporation of RFID solutions and the adaptation of cloud computing in KM.

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Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Algilanan Ri̇ski̇n Satin Alma Davranişina Etki̇si̇

Bülbül¹,

Özoğlu²

2014

ERÜ İİBF DERGİSİ

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ÖZYenilikçi tüketiciler ürünün ilk kullanıcısı olmaları, ürün hakkında ilk geri bildirimleri paylaĢmaları ve potansiyel alıcılara ürünü tanıtıp bilgi sağlamaları gibi nedenlerle iĢletmeler ve akademisyenler için önemlidir. Bu çalıĢma tüketici yenilikçiliği, algılanan risk ve satın alma davranıĢı arasındaki iliĢkiyi araĢtırmıĢtır. GüdülenmiĢ tüketici yenilikçiliği ve algılanan risk ölçeklerinden faydalanılarak 402 örnekten toplanan veriler yapısal eĢitlik analizi kullanılarak incelenmiĢtir. AraĢtırma sonuçları tüketici yenilikçiliği ile satın alma davranıĢı arasında pozitif buna karĢın tüketici yenilikçiliği ile algılanan risk ve algılanan risk ile satın alma davranıĢı arasında negatif iliĢki bulunduğunu ortaya koymuĢtur. Tüketicinin satın alma kararı üzerinde yenilikçiliğin satıĢları artırıcı, risk algılamasının ise satıĢları azaltıcı yönde önemli bir belirleyici etkisi söz konusudur.Anahtar Kavramlar: Tüketici Yenilikçiliği, Algılanan Risk, Satın Alma DavranıĢı, Yapı-sal EĢitlik Modellemesi, Türkiye. EFFECTS OF CONSUMER INNOVATIVENESS AND PERCEIVED RISK ON PURCHASE INTENTION ABSTRACTInnovative consumers are important for corporations and academics because of being first user of a product, sharing first feedback about the product and supplying information by introducing the product to the potential customers. This study investigated the relationship between consumer innovativeness, perceived risk and purchase intention. The data collected from 402 samples by utilizing from motivated consumer innovativeness and perceived risk scales were examined by using structural equation analysis. Research results revealed that there were positive relationship between consumer innovativeness and purchase intention. Whereas there were negative relationship between consumer innovativeness and perceived risk. Also there were negative relationship between perceived risk and purchase intention. Innovativeness has a determining effect on purchase decision of consumer in the direction of rising in sales and risk perception has a determining effect on purchase decision of consumer in the direction of falling in sales.

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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

Cited by 4 publications

References 21 publications

New technological attributes and willingness to pay: the role of social innovativeness

New technological attributes and willingness to pay: the role of social innovativeness

Emerging Trends in ICTs and its impact on Organizational Innovation through Knowledge Management

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Algilanan Ri̇ski̇n Satin Alma Davranişina Etki̇si̇

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