Knowledge and Organizational Practices of Popular Cultures in the Municipality of Caruaru, Pernambuco, Brazil

Abstract

This paper examines the embodied practical knowledge (know-how) that make up the organizational practices of popular cultures in the northeast Brazilian municipality of Caruaru, located in the microzone of Agreste in the state of Pernambuco. We held informal and semi-structured interviews with fifteen masters and artists from Caruaru, linked to eleven different popular culture segments, and performed non-participant observation in workshops, meetings, and forums. Our discussion reflects on the ancestries, affections between family members, masters and apprentices, explicit rules, conflicts, and distinctions constituting the popular know-how that underlies organizational practices. We highlight as the main contributions of this study to Organizational Studies: the production of authentic knowledge about organizing practiced in peripheral contexts; and the questioning of the distinction between ‘knowing’ and ‘doing’ and instrumental rationality as the basis for organizational practices. Finally, we point out how practice theory initiates a wider discussion about popular cultures in a peripheral context like the Agreste of Pernambuco, which includes the contribution of other perspectives and leads to concrete actions in practice.

“De tudo que há no mundo, há na cultura popular”: repensando a economia da cultura e a inovação em contextos situados

“…O principal objetivo deste projeto de pesquisa foi mapear as organizações culturais e compreender os saberes e as práticas que permitiam sua organização. Os resultados definitivos desse projeto de pesquisa permitiram chegar a um detalhamento mais apurado sobre o campo das culturas populares na cidade de Caruaru, Pernambuco, Brasil (SANTOS et al, 2021a;SANTOS et al, 2021b).…”

“…Acreditamos que a utilização dessas perguntas consiga orientar na discussão do dilema do caso. Para auxiliar no embasamento teórico das questões aqui apresentadas sugerimos que o professor acrescente na ementa da aula anterior e na aula de aplicação do caso as referências bibliográficas de Abreu (2003), Canclini (2012) e Santos et al (2021a;2021b).…”