Production, assay of chemical compositions and bioactivity and consumer perception test for Sinlek iron rice. AAPH •, 2,2‐azo‐bis(2‐amidinopropane) dihydrochloride radical; ABTS•, 2,2′‐azino‐bis(3‐ethylbenzothiazoline‐6‐sulphonic acid radical; GAE, gallic acid equivalent; HPLC/MS, high‐performance liquid chromatography; HPLC/UV, high‐performance liquid chromatography/ultraviolet; ICP/MS, inductively coupled plasma/mass spectrometry; IR, iron rice (regular formula); IR$, iron rice (concentrate formula); TPC, total phenolic content.