Key Factors in the Media Propagation Effect of Ecotourism

Wu, Yuhou

doi:10.15666/aeer/1502_173181

Cited by 2 publications

(3 citation statements)

References 14 publications

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“…These requirements are in line with other studies that highlighted the need to improve the knowledge of agricultural entrepreneurs on the use of communication by social media [34,36,38]. Furthermore, management of ICT tools and apps is essential in terms of relationships between rural operators and tourists (e.g., reservation management, communication, promotion) and also in promotion and development of rural tourism destinations [38][39][40].…”

Section: Resultssupporting

confidence: 80%

“…Indeed, digital transformation of rural tourism can be seen as a way to solve socio-economic challenges in rural societies [36], even in terms of sustainability [37]. Accommodation management should be operated by online tools such as Instagram, Facebook, and/or specialized websites to match tourist demand with the offer by agritourism operators [38,39], since lack of online services hinders rural tourism promotion and development [40]. Updated information technologies might help with increasing the popularity of rural tourist destinations; at the same time, these technologies should always guarantee an equilibrium in local tourism development in order to avoid negative externalities [21,41].…”

Section: Literaturementioning

confidence: 99%

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Rural Tourism Destination: The Ligurian Farmers’ Perspective

Peira

Longo²,

Pucciarelli³

et al. 2021

Sustainability

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Rural tourism is considered a high potential form of tourism, enhanced by the demand for more sustainable and nature-based solutions, and able to contribute to territory resilience. A rural area is not necessarily a tourist destination, but it might become one, if agricultural enterprises are willing to diversify their economic activities by investing in rural tourism, and local actors provide active support and co-participation. This research focuses on the development of rural tourism in hinterland, mountainous, and hilly areas of the province of Savona in Liguria (North-West of Italy) in order to gather the farmers’ perspectives about local rural tourism destination development. Liguria is known above all as a seaside tourist destination. In recent years, policy makers have initiated a debate with local actors to relaunch Ligurian tourism by trying to develop alternative forms of tourism, such as rural tourism. A sample of 32 farmers already proposing rural tourism activities such as agritourism were involved in a mixed methodological approach aimed at validating local interest toward rural tourism and collecting information for designing future local development policies. At first, a questionnaire set up by a panel of experts was carried out, followed by one-to-one semi-structured interviews, and finally the Nominal Group Technique (NGT) was used to identify local priorities, strategies, and tools. The results highlight the willingness of farmers to invest in the rural tourism sector, the presence of heterogeneous interests, and the complexity of management of the relationship among the various stakeholders. Findings are partially explained by the early stage of development of rural tourism in the analyzed area, a phase in which starting a constructive dialogue on objective and project ideas among all stakeholders seems to be a crucial priority among the farmers taking part in the study.

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Section: Resultssupporting

confidence: 80%

Section: Literaturementioning

confidence: 99%

Rural Tourism Destination: The Ligurian Farmers’ Perspective

Peira

Longo²,

Pucciarelli³

et al. 2021

Sustainability

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“…Media. It refers to the most efficient power to disseminate information to the entire community (Wu et al, 2016). Through journalists, the media plays an important role in disseminating the uniqueness of tourist destinations, especially in Batu City.…”

Section: Kungkuk Villagementioning

confidence: 99%

Stakeholder Collaboration Model for Ecotourism Development in Indonesia: Case Study from Batu City East Java Province

Sentanu

Prabowo

Kumalasari

et al. 2021

JGCS

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This research aims at creating a concept of cooperation between stakeholders in developing eco-tourism in Batu City. Eco-tourism and the role of stakeholders are related to one another. It is due to the urge of stakeholders to work together in managing the potential of eco-tourism to achieve a development goal. This study applies the Penta-helix model and triple-bottom-line theories to investigate the contribution of stakeholders to sustainable development. The Penta-helix model is used to identify relevant stakeholders and conduct effective collaboration. At the same time, the triple-bottom-line is applied to observe the environmental and socio-economic aspects of the eco-tourism sector. This study employs a qualitative method with an interactive approach from Miles, Huberman, and Saldana by deepening literary understanding; and field interviews. The results of this study show that cooperation and interaction between stakeholders in developing eco-tourism are inferior. Thus, the researchers develop a stakeholder collaboration model through the Penta-helix model covering the government, private eco-tourism enterprises, communities, academics, and the media. They collaborate in determining the sustainability agendas covering environmental, economic, and social as a reflection of the triple bottom line element. Those designed agendas are to encourage the realization of eco-tourism development in Batu City, Indonesia. The research recommends further research to evaluate whether this eco-tourism development model can be effective if implemented. Penelitian ini bertujuan untuk menciptakan konsep kerjasama antar stakeholder dalam pengembangan ekowisata di Kota Batu. Karena ekowisata dan peran pemangku kepentingan berkaitan satu sama lain. Hal ini dikarenakan adanya dorongan dari para pemangku kepentingan untuk bekerja sama dalam mengelola potensi ekowisata untuk mencapai tujuan pembangunan. Studi ini menerapkan model penta helix dan teori triple bottom line untuk menyelidiki kontribusi pemangku kepentingan terhadap pembangunan berkelanjutan. Model Penta helix digunakan untuk mengidentifikasi pemangku kepentingan yang relevan dan untuk melakukan kolaborasi yang efektif, sedangkan triple bottom line diterapkan untuk mengamati aspek lingkungan dan sosial ekonomi dari sektor ekowisata. Penelitian ini menggunakan metode kualitatif dengan pendekatan interaktif dari Miles, Huberman, dan Saldana dengan pendalaman pemahaman literatur; dan wawancara lapangan. Hasil penelitian ini menunjukkan bahwa kerjasama dan interaksi antar pemangku kepentingan dalam pengembangan ekowisata masih rendah. Oleh karena itu, peneliti mengembangkan model kolaborasi pemangku kepentingan melalui model Penta helix yang mencakup pemerintah, swasta, komunitas, akademisi, dan media. Mereka berkolaborasi dalam menentukan agenda keberlanjutan yang meliputi lingkungan, ekonomi, dan sosial sebagai cerminan dari elemen triple bottom line. Agenda yang dirancang tersebut adalah untuk mendorong terwujudnya pembangunan ekowisata di Kota Batu, Indonesia. Peneliti merekomendasi pada penelitian selanjutnya untuk mengevaluasi apakah model pembangunan ekowisata ini dapat efektif jika diimplemetasikan.

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Key Factors in the Media Propagation Effect of Ecotourism

Cited by 2 publications

References 14 publications

Rural Tourism Destination: The Ligurian Farmers’ Perspective

Rural Tourism Destination: The Ligurian Farmers’ Perspective

Stakeholder Collaboration Model for Ecotourism Development in Indonesia: Case Study from Batu City East Java Province

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