Key Dimensions of Digital Maturity: A Study With Retail Sector Companies in Brazil

Salume, Paula Karina; Barbosa, Marcelo Werneck; Pinto, Marcelo de Rezende; Sousa, Paulo Renato de

doi:10.1590/1678-6971/eramd210071

Cited by 10 publications

(4 citation statements)

References 43 publications

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“…Even with the constant adoption of Industry 4.0 technologies, not all technologies seem accessible in Brazil, especially for smaller companies. Salume et al (2021) analyzed the elements or dimensions that lead to higher levels of digital maturity. The sample involved 260 valid questionnaires answered by strategic-level managers from Brazilian companies in the retail sector, which involved 2.3% of small companies, 38.9% of medium-sized companies and 58.8% of large ones.…”

Section: Search Question Resultsmentioning

confidence: 99%

Untitled

2022

IJUSI

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The fourth industrial revolution, commonly known as Industry 4.0, has brought significant transformations to the global production model by placing information technologies at its core. This technological trend and ecosystem encompass various concepts aimed at optimizing industrial processes, including enhanced resource optimization and flexibility through the integration of human factors and technology. However, the benefits of this model are not uniformly distributed among countries, and peripheral or semi-peripheral countries, within a capitalist framework, face a competitive disadvantage due to limited access to technology when compared to developed nations. In this article, we examine the current state of Industry 4.0 development in Brazil by focusing on the adoption of digital transformation technologies and processes within domestic companies. Our analysis reveals that Brazil is still in the early stages of maturity regarding the implementation of Industry 4.0 practices, and there is a scarcity of research on this topic within the national context.

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Section: Search Question Resultsmentioning

confidence: 99%

Untitled

2022

IJUSI

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“…Additionally, retailers are known for their continuous efforts to innovate, drawing in more consumers, adapting to competition and capitalizing on technological advancements. The sector is commonly perceived as highly competitive and characterized by ongoing technological advancements and innovation (Salume et al , 2021).…”

Section: Methodological Proceduresmentioning

confidence: 99%

How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

Proença,

Costa,

Didonet

et al. 2023

MRR

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Purpose This study aims to investigate organizational learning, represented by the absorptive capacity, as a condition for the firm to learn about marketing data and make more informed decisions. The authors also aimed to understand how the behavior of micro, small and medium enterprises (MSME) businesses differ in this scenario through a multilevel perspective. Design/methodology/approach Placing absorptive capacity as a mediator of the relationship between business analytics and rational marketing decisions, the authors analyzed data from 224 Brazilian retail companies using structural equation modeling estimated with partial least squares. To test the cross-level moderation effect, the authors also performed a multilevel analysis in RStudio. Findings The authors found a partial mediation of the absorptive capacity in the relation between business analytics and rational marketing decisions. The authors also discovered that, in the MSMEs firms’ group, even if smaller companies find it more difficult to use data, those that do may reap more benefits than larger ones. This is due to the influence of size in how firms handle information. Research limitations/implications The sample size, despite having shown to be consistent and valid, is considered small for a multilevel study. This suggests that our multilevel results should be viewed as suggestive, rather than conclusive, and subjected to further validation. Practical implications Rather than solely positioning business analytics as a tool for decision support, the authors’ analysis highlights the importance for firms to develop the absorptive capacity to enable ongoing acquisition, exploration and management of knowledge. Social implications MSMEs are of economic and social importance to most countries, especially developing ones. This research aimed to improve understanding of how this group of firms could transform knowledge into better decisions. The authors also highlight micro and small firms’ difficulties with the use of marketing data so that they can have more effective practices. Originality/value The research contributes to the understanding of organizational mechanisms to absorb and learn from the vast amount of current marketing information. Recognizing the relevance of MSMEs, a preliminary multilevel analysis was also conducted to comprehend differences within this group.

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“…[5] conducted research on Turkish SMEs, and the results indicate that DM positively impacts firm performance. [25] conducted research on 260 Brazilian companies, and the results indicate that DM reflects itself positively in digital strategy.…”

Section: Digital Leadershipmentioning

confidence: 99%

Digital Leadership and Maturity as a Key to Successful Digital Transformation: Country Case Study of Croatia

2023

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Organizations are facing a disrupted environment, which results in a need for managers who can quickly respond to volatile conditions. Such conditions lead to changes in traditional leadership and the construction of new leadership recognized by contemporary literature as digital leadership (DL). The main objective of this research paper is to examine the levels of DL and digital maturity (DM) in small and medium-sized Croatian companies in the context of digital transformation (DT). The research sample included 156 companies, and the results indicated relatively high levels of DL; indeed, nearly four companies achieved the highest level of DM. The results indicated a negative correlation between the level of DL and DM. Gender was shown to have an impact on the level of DL, while it was not indicated that gender has an impact on the level of DM.

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Key Dimensions of Digital Maturity: A Study With Retail Sector Companies in Brazil

Cited by 10 publications

References 43 publications

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How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

Digital Leadership and Maturity as a Key to Successful Digital Transformation: Country Case Study of Croatia

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