KEPUASAN PELANGGAN BELANJA ONLINE (Pada Marketplace Tokopedia Situs www.tokopedia.com/klikbarcode)

Fauziah, Ana; Nugroho, Dwi Widi Pratito Sri; Wardana, Edy Surya

doi:10.26623/slsi.v19i2.3156

Cited by 2 publications

(2 citation statements)

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“…Kepuasan penggunaan marketplace senagai media jual beli diteliti oleh (Fauziah et al, 2021). Hasil dari penelitian ada beberapa hal yang sangat mempengaruhi kepuasan pembeli dalam menggunakan Marketplace khususnya Tokopedia yaitu: kualitas barang dagangan (produk), kualitas layanan pada pelanggan, harga produk, kecepatan pengiriman.…”

Section: Pendahuluanunclassified

Berbisnis Online Batik Kraton Yogya Melalui Marketplace

Andayati¹,

Sholeh

2022

SNAST

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The result of the development of information technology now widely used as a strategy in running the world of commerce, is the emergence of an onlinebusiness or what is often referred to as e-Business. Online businessis a business that is run online using the internet network, while the information to be conveyed or sold usually uses the media of websites, social networks and buying and selling forums. bMarketplace is one of the largest e-commercesites in Indonesia. Marketplace has metamorphosed into a strong company not only in Indonesia, but also in Southeast Asia. Marketplace is a break through site for entrepreneurs and producers who have financial constraints about opening stores and expanding their marketreach. The Yogya Kraton batik trading business includes micro, small and medium enterprises (MSMEs). The Covid-19 pandemic has also resulted in a drastic decline in batik trade, because market demand and sales have fallen and people's purchasing power has decreased. To deal with the decline in people's purchasing power, KratonYogya batik tries to run an online business, in this case through Marketplace. So far, the transaction process between Batik KratonYogya and Marketplace and consumers have not encountered significant obstacles or obstacles that have a negative impact on the trade of Batik KratonYogya with Marketplace. However, trading through this online business has not reached the desired target because the number of orders is still relatively minimal. In addition, we don’t necessarily get new orderd through Marketplace.

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Section: Pendahuluanunclassified

Berbisnis Online Batik Kraton Yogya Melalui Marketplace

Andayati¹,

Sholeh

2022

SNAST

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“…Di zaman sekarang, masyarakat juga mulai nyaman menggunakan e-commerce karena kemudahannya. Dengan belanja online, masyarakat tidak lagi harus pergi ke pusat perbelanjaan (Fauziah, et al, 2021). E-commerce adalah perdagangan elektronik yang berkaitan dengan kegiatan transaksi dan penjualan produk dan layanan secara online, yaitu melalui internet atau jaringan telekomunikasi lainnya.…”

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Pengaruh Perceived of Risk (Persepsi Risiko) Terhadap Minat Beli Online

Nadia

Ritonga

2022

njiab

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This study aims to examine the influence of perceived of risk on the online buying interest of the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency. This research was conducted in Hamlet 1 of Tambon Tunong Village, Dewantara District, North Aceh Regency. This study used primary data in the form of questionnaires that were distributed to the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency who made online purchases. The data analysis methods used are instrument tests and classical assumption tests as well as simple linear regression tests using the help of SPSS version 26 software. The results of the partial test showed that the perceived of risk had a positive and significant effect on the online buying interest of the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency.

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KEPUASAN PELANGGAN BELANJA ONLINE (Pada Marketplace Tokopedia Situs www.tokopedia.com/klikbarcode)

Cited by 2 publications

References 0 publications

Berbisnis Online Batik Kraton Yogya Melalui Marketplace

Berbisnis Online Batik Kraton Yogya Melalui Marketplace

Pengaruh Perceived of Risk (Persepsi Risiko) Terhadap Minat Beli Online

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