The purpose of this study is to explain and analyze the influence of Perceived Ease of Use, Discount, Perceived Usefulness on Intention to Use the Grab application and its impact on Grab service purchasing decisions. This study uses a quantitative approach using explanatory research. The population of this study is undergraduate students in business administration study programs for 2017 and 2018 Faculty of Administrative Sciences, Universitas Brawijaya, Malang. with a total of 734 people. To determine the sample of the population, researchers used the Yakane formula to obtain the number of respondents as many as 90 people. The sampling technique of this study is non probability  sampling technique with the number of samples taken proportionally following the number of students in 2017 and 2018. The method of data collection used a questionnaire distributed to the respondent classes and calculated using a Likert scale.Data analysis methods consist of test instruments, research requirements testing and hypothesis testing with path ananlysis by SPSS. The results of this study indicate that the Perceived Ease of Use, Discount, Perceived Usefulness has a positive and significant effect on the Intention to use Grab application. In addition the variable Perceived Ease of Use, Discount, Intention to Use Grab application also has a positive and significant influence on purchasing decisions. While the Perceived Usefulness variable has a positive but not significant effect on Purchasing Decisions.
Based on data released by the Indonesian Internet Service Providers Association in 2018, 64.8% of Indonesia's population is internet users. The use of the internet is dominated by millennial, namely the age group born from the 1980s to the early 2000s. The high number of internet use apparently does not contribute to millennial to be creative in entrepreneurship. The Central Statistics Agency released data in 2019 which revealed that various types of unemployment were actually dominated by millennial. Based on the existing analysis, millennial in Timbangan Village has mobile devices but they have not been used to increase income. Therefore, the implementation of this Community Partnership Program needs to be held by conducting training in developing a millennial entrepreneurial spirit by utilizing the internet in Timbangan Village. The desired achievement targets in this PKM activity are: building youth independence in Timbangan Village by encouraging their intention to become entrepreneurs and maximizing youth knowledge in utilizing the internet for entrepreneurship.
Purpose — The purpose of this research is to explain and analyze the influence of Perceived Usefulness and Perceived Ease of Use on Intention to Use the Gojek application and its impact on Gojek service purchasing decisions. Design/methodology/approach — This study uses a quantitative approach using explanatory research. The population of this study is The citizen of Padangsidimpuan City, North Sumatera who use Gojek Services at least five times a month. To determine the sample of the population, researchers used Machin & Champbell's (1987) formula to obtain the number of respondents as many as 115 people. The sampling technique of this study is the nonprobability sampling technique. The method of data collection used a questionnaire distributed to the respondent and calculated using a Likert scale. Data analysis methods consist of test instruments, research requirements testing, and hypothesis testing with path analysis by SPSS. Findings — The results of this study indicate that the Perceived Usefulness and Perceived Ease of Use has a positive and significant effect on the Intention to use the Gojek application. Practical Implications — Perceived Usefulness and Intention to Use Gojek application has a positive and significant influence on purchasing decisions, while the Perceived Ease of Use has no significant influence on Purchasing Decisions. Keywords Perceived Usefulness, Perceived Ease of Use, Intention to Use, Purchase Decision, Gojek Paper Type Research Paper.
This study aims to examine the influence of perceived of risk on the online buying interest of the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency. This research was conducted in Hamlet 1 of Tambon Tunong Village, Dewantara District, North Aceh Regency. This study used primary data in the form of questionnaires that were distributed to the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency who made online purchases. The data analysis methods used are instrument tests and classical assumption tests as well as simple linear regression tests using the help of SPSS version 26 software. The results of the partial test showed that the perceived of risk had a positive and significant effect on the online buying interest of the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency.
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