Kansei Engineering: Emotion Exploration in Blogs

Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

“…The data were analyzed with descriptive statistics in order to validate the identified standard guideline in [1] and to justify whether it is acceptable in web designing practices. The mean was used as in the study [6] to calculate the average data and were analyzed based on the average. The Figure 4 shows the average of each emotion with their different level of intensities.…”

“…Designs with emotional elements aims to produce products that evoke users' positive emotion [1,2]. Research suggested that emotion affects users' perception, decision making [3,4] and simultaneously entices users to engage with the website [5,6]. Websites with emotionally engaging elements has the potential to facilitate website revisit intention and loyalty [7].…”

“…Due to the influential nature of the emotion-evoking web designs, a recent study [1] employed Kansei engineering technique on user interface design for higher learning institution website in Malaysia. The study was inspired by previous research on Kansei engineering technique on web design for e-learning [12], e-commerce [13], job hunting sites [11], student blogs [6], university departments website [3] and university websites [9]. The study [1] attempted to elicit users' emotions by incorporating emotion-inducing elements in a higher learning institution website.…”