2019
DOI: 10.11591/ijeecs.v16.i3.pp1547-1554
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Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Abstract: Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the res… Show more

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Cited by 4 publications
(8 citation statements)
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“…The negative emotions that users felt were caused by the aspects of Task, Individual Awareness, Personality and Interface Design that cover all three factors; User Control, System Control and Interaction Control. The comparison with the outcomes of previously user emotion study [25] reveals a similar pattern in the emotions that users experience even by assessing the different types of stimuli, which in this case a higher learning institution website designed using standard Kansei-based guidelines. However, the study did not identify what specifically trigger those positive emotions.…”
Section: Relation Between the Emotional States And Stimulation Factorsmentioning
confidence: 70%
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“…The negative emotions that users felt were caused by the aspects of Task, Individual Awareness, Personality and Interface Design that cover all three factors; User Control, System Control and Interaction Control. The comparison with the outcomes of previously user emotion study [25] reveals a similar pattern in the emotions that users experience even by assessing the different types of stimuli, which in this case a higher learning institution website designed using standard Kansei-based guidelines. However, the study did not identify what specifically trigger those positive emotions.…”
Section: Relation Between the Emotional States And Stimulation Factorsmentioning
confidence: 70%
“…Studies [22] and [23] employed GEW to study emotions towards virtual learning environments. A study by [24] evaluates user emotions related to coffee machines and alarm clock, while in [25] the GEW is used to assess user emotions towards a higher learning website.…”
Section: Methodsmentioning
confidence: 99%
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“…The GEW tool has been utilised in various field studies to investigate users' emotions concerning processes [26], products [27], [28], and technology [14]. Zhang et a.…”
Section: Introductionmentioning
confidence: 99%
“…Th is was then supported by Robinson (2008), that identify ing the basic emotion and its definit ion was required to the classificat ion of emotion into positive and negative emotion [18]. This method was already used in res earches such as [19][20]. Unfortunately, classifying the emotions into positive and negative emotion was not easy if the basic level of human emotion was not identified.…”
Section: Introductionmentioning
confidence: 99%