Just telling and selling: current limitations in the use of digital media in public health

Clar, Christine; Dyakova, M; Curtis, Kristina; Dawson, Carolyn; Donnelly, Peter; Knifton, Lee; Clarke, Aileen

doi:10.1016/j.puhe.2014.09.009

Cited by 44 publications

(36 citation statements)

References 60 publications

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“…Similarly, they also seek out help using the same mode of communication tool. There are several ways in which storytelling is disseminated to population; they are as follows [7]: a. Social networking sites/applications-e.g., Facebook, Twitter.…”

Section: Introductionmentioning

confidence: 99%

Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

Patel

2017

MOJPH

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Communication is the best tool to successfully achieve an objective of any intervention focused on solving public health issues. In public health there exist many communication strategies but the most effective is the storytelling communication strategy. Story telling is a way in which message is conveyed to people in the form of narrating stories. The mode of story telling can be electronic, verbal or printed form. In past decade mode of communication has evolved. Hence the recent development in technology has come up with potential storytelling modes of communication used in public health intervention. Digital storytelling, Virtual games, Photo voice as well as social media applications have provided a platform to both the community and the health practitioners to share health information. Several modes of communication bridge the gap between the practitioner as well as patients, and modern technology is one of it. The paper describes some of the modern storytelling communication strategies used in public health interventions so far.The Internet is the major source of the platform, the modern technology used in storytelling has inherited flaws in it. The mode of storytelling though being effective is not user-friendly to all age groups. Future studies in this field are required to discuss the potential options regarding storytelling interventions. The need of developing optimized communication material in a form which is user-friendly to all age group should be addressed in future research studies.

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Section: Introductionmentioning

confidence: 99%

Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

Patel

2017

MOJPH

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“…A total of 32 references has been included in this review. (Figure 1) Of these, 18 references were journal articles, [9][10][11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26] seven reviews, [27][28][29][30][31][32][33] three systematic reviews, [34][35][36] two survey results from Australia 37 and the USA, 38 one study report from Germany 6 and one qualitative study from Australia. 39 For further discourse, the principles of biomedical ethics defined by Beauchamp and Childress function as ethical endpoints.…”

Section: Resultsmentioning

confidence: 99%

Development and Presentation of an Ethical Framework for Health and Medical Apps

Tokgöz¹,

Eger²,

Funke³

et al. 2019

J Int Soc Telemed eHealth

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The ubiquity of mobile applications makes it difficult to weigh up opportunities and potential risks. One significant aspect of an ethical assessment regarding the development and use of health and medical apps is the lack of clear and consistent guidelines and measures of value. Aim: The aim of this paper was to identify the main ethical determinants associated in the context of health and medical apps and develop a framework for ethical reflection. Methods: A systematic literature search in the database PubMed was undertaken and the journal Biomed Central Medical Ethics was hand searched and 32 met the review criteria. On this basis of the review an interview guide was developed and five purposively selected experts on the field of payers, science, consumers, medical ethics and society were interviewed regarding health and medical apps. Results: There is a lack of consistent and clear guidelines regarding the use of health and medical apps in literature. Indeed, findings refer to established biomedical principles. The interviews identified that several insecurities related to legal and regulatory issues are common. On the other hand, many advantages of the use of health and medical apps have been pointed out by experts. Conclusion: Debates on ethics and the use of health and medical apps should play a significant role in public discussion. Ethical endpoints cannot be considered isolated from each other, and must be regarded as a complex network of aspects connected with each other. Further research should concentrate on the development of consistent guidelines and a framework for reflection of occurring ethical concerns.

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“…Depending on the audience, visuals often stand a chance of being misunderstood, as Hugo and Skibbe (1991) and Clar et al (2014) have shown. While comparing textual literacy and visual literacy, they point to the need of testing visual messages and working in participation, to guarantee that key messages are not missed or misconstrued.…”

Section: Discussionmentioning

confidence: 99%

“…Visuals have been found to contribute to reduction of HIV stigma (Lapinski & Nwulu, 2008), improve mental health (Dougall et al, 2012), and build trust between researchers and participants as well as doctors and patients (Clar et al, 2014; Dougall et al, 2012). Given these advantages, in 2013 Kenya Medical Research Institute (KEMRI), a research group working with people at high risk of HIV in coastal Kenya, made a documentary called Facing Our Fears .…”

Section: Introductionmentioning

confidence: 99%

“Facing Our Fears”: Using facilitated film viewings to engage communities in HIV research involving MSM in Kenya

et al. 2017

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Kenya is a generally homophobic country where homosexuality is criminalised and people who engage in same sex sexuality face stigma and discrimination. In 2013, we developed a 16 min documentary entitled “Facing Our Fears” that aimed at sharing information on how and why men who have sex with men (MSM) are involved in on-going KEMRI HIV prevention research, and associated community engagement. To consider the film’s usefulness as a communication tool, and its perceived security risks in case the film was publicly released, we conducted nine facilitated viewings with 122 individuals representing seven different stakeholder groups. The documentary was seen as a strong visual communication tool with potential to reduce stigma related to homosexuality, and facilitated film viewings were identified as platforms with potential to support open dialogue about HIV research involving MSM. Despite the potential, there were concerns over possible risks to LGBT communities and those working with them following public release. We opted—giving emphasis to the “do no harm” principle—to use the film only in facilitated settings where audience knowledge and attitudes can be carefully considered and discussed. The results highlight the importance of carefully assessing the range of possible impacts when using visuals in community engagement.

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Just telling and selling: current limitations in the use of digital media in public health

Cited by 44 publications

References 60 publications

Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

Development and Presentation of an Ethical Framework for Health and Medical Apps

“Facing Our Fears”: Using facilitated film viewings to engage communities in HIV research involving MSM in Kenya

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