Jurnalisme Era Baru (Konvergensi Media Radar Jogja Dalam Menghadapi Persaingan Media)

Abstract

Freedom of the press after the 1998 reform had an impact on increasing the number of mass media in Indonesia. Coupled with the presence of the internet as new media, making media competition increasingly complex. Faced with this phenomenon a number of media began to try to unite information technology, communication and content which is referred to as media convergence. This research is a qualitative research. Research data collection is done by observation, interview and documentation. This research concludes that Radar Jogja implements the concept of continuum convergence. Radar Jogja has carried out four stages of continuum convergence namely cross promotion, cloning, coopetition, and content sharing. While the form of Radar Jogja's media convergence implementation in the face of media competition, is identified as follows (1) optimization of new media, Radar Jogja has succeeded in becoming a technology-literate media as evidenced by its activity on various media platforms. (2) The issue selection strategy, Radar Jogja is able to raise national issues which are then localized according to the conditions on the field. (3) bandling advertising, a strategy to get clients by providing a variety of advertising service choices. (4) coordination, build a solid team and work together to increase loyalty to the company.

Television and Social Media Convergence (Convergence Continum and Journalistic Convergence Analysis at Indosiar)

“…Because it makes it easier for each media to use content produced by media that is converging. This was also revealed from the research of Wahyuningsih and Zulhazmi [14] who conducted research on the convergence that occurred in the daily newspaper Radar Jogja with their websites and social media. Radar Jogya implements a single newsroom for the print editor and digital team, making it easier to retrieve news for each platform.…”

“…A qualitative approach with the case study method is the choice in this study also based on previous research. Research by Landry, Suyanto, Yasir [23], Asyir and Nurbaya [25], Wahyuningsih and Zulhazmi [14] also chooses to use a qualitative approach to reveal media convergence.…”

“…Convergence continuum is based on the assumption that there is interaction and cooperation between cross-media partners, whether they are jointly owned or not. Wahyuningsih and Zulhazmi [14] stated that this model is widely used, especially related to the news convergence process carried out in newsrooms. The continuum model suggests a step-by-step development of increasing levels in order to reach a higher degree of convergence (Aviles et all, 2009).…”

Konvergensi Media pada Podcast Radar Jogja Digital dalam Publikasi Berita dan Perluasan Segmentasi Audiens

“…Secara struktural, konvergensi media berarti integrasi dari tiga aspek yaitu telekomunikasi, data komunikasi, dan komunikasi massa dalam satu medium (Nasrullah, 2016). Henry Jenkins dalam (Wahyuningsih & Zulhazmi, 2020) menjelaskan tentang konvergensi media yang mencakup tiga hal yaitu: konvergensi sebagai aliran konten pada berbagai platform media, kerjasama antara beberapa media industri, dan perilaku bermigrasi dari khalayak media.…”

“…Konvergensi media menurut Tery Flow dalam (Wahyuningsih & Zulhazmi, 2020) merupakan hasil irisan tiga unsur media baru yaitu: jaringan komunikasi (communication), teknologi informasi (computing) dan konten media (content). Sedangkan menurut Preston dalam (Prihartono, 2016) Konvergensi media merupakan konsep penyatuan berbagai layanan informasi dalam satu piranti informasi yang membuat satu gebrakan digitalisasi dan tidak dapat dibendung arus informasinya.…”