2008
DOI: 10.2190/em.27.1.e
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Judgments of Creativity as a Function of Visual Stimulus Variability

Abstract: The production of variability in behavior has been linked to creativity (Campbell, 1960), so it seemed possible that manipulating stimulus variability would influence judgments of creativity. The present set of experiments examined people's judgments of the creativity of colored arrays of circles and squares and whether these judgments are a function of the variability of the arrays. Experiment 1 determined that people's judgment of the variability of 4´4 arrays of colored circles was a direct function of a ne… Show more

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Cited by 3 publications
(3 citation statements)
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“…Factor analysis has found that complexity loads on the same factor as originality and creativity (O'Quin andBesemer 1989, Young andRacey 2009), and recent research has shown how increasing complexity or lowering visual fluency leads to higher ratings of creativity (Christensen et al under review) or product innovativeness (Cho and Schwarz 2006). As such, it is possible that individuals are using visual complexity as a heuristic for estimating product creativity and innovativeness -an important, and arguably the most important, criterion when estimating which ideas should be allowed to progress through gates in a product development process.…”
Section: Visual Complexity In the Information Providedmentioning
confidence: 99%
“…Factor analysis has found that complexity loads on the same factor as originality and creativity (O'Quin andBesemer 1989, Young andRacey 2009), and recent research has shown how increasing complexity or lowering visual fluency leads to higher ratings of creativity (Christensen et al under review) or product innovativeness (Cho and Schwarz 2006). As such, it is possible that individuals are using visual complexity as a heuristic for estimating product creativity and innovativeness -an important, and arguably the most important, criterion when estimating which ideas should be allowed to progress through gates in a product development process.…”
Section: Visual Complexity In the Information Providedmentioning
confidence: 99%
“…Furthermore, in their factor-analytic study, O'Quin and Besemer (1989) found that complexity loaded on the same factor as other originality measures (i.e., original, surprising and germinal), but not on the same factors as the usefulness measures. In addition, Young and Racey (2009) found a linear, positive relation between stimulus variability and judged creativity across four experiments. However, Ball et al (2018) did not find that the complexity of abstract artwork influenced creativity ratings.…”
Section: Creativity and Aesthetic Appreciationmentioning
confidence: 86%
“…Stokes (2001) has argued that high variability levels are a hallmark of divergent thinking and that variability within a domain can be learned during the early stages of skill acquisition (Stokes, 1999). In addition to variability affecting the production of creative products, greater variability is also associated with higher judgments of creativity (Young & Racey, 2009).…”
Section: What Makes a Work Creative?mentioning
confidence: 99%