When participants assess the relationship between two variables, each with levels of presence and absence, the two most robust phenomena are that: (a) observing the joint presence of the variables has the largest impact on judgment and observing joint absence has the smallest impact, and (b) participants' prior beliefs about the variables' relationship influence judgment. Both phenomena represent departures from the traditional normative model (the phi coefficient or related measures) and have therefore been interpreted as systematic errors. However, both phenomena are consistent with a Bayesian approach to the task. From a Bayesian perspective: (a) joint presence is normatively more informative than joint absence if the presence of variables is rarer than their absence, and (b) failing to incorporate prior beliefs is a normative error. Empirical evidence is reported showing that joint absence is seen as more informative than joint presence when it is clear that absence of the variables, rather than their presence, is rare. Ó 2006 Elsevier Inc. All rights reserved.Keywords: Covariation assessment; Rationality; Bayesian inference Although reasoning and decision making errors are often reported (e.g., Evans, Newstead, & Byrne, 1993; Gilovich, Griffin, & Kahneman, 2002; Kahneman & Tversky, 2000), they are often disputed as well. For example, sometimes it is argued that partici- pants construe tasks differently than experimenters (Hilton, 1995;Schwarz, 1996), that many errors are limited to (or at least exacerbated by) the laboratory environment (Anderson, 1990(Anderson, , 1991Klayman & Ha, 1987;McKenzie, 2003McKenzie, , 2004aMcKenzie & Mikkelsen, 2000;McKenzie & Nelson, 2003;Oaksford & Chater, 1994, 2003, and that some purported errors are consistent with an alternative normative standard (Anderson, 1990(Anderson, , 1991Chase, Hertwig, & Gigerenzer, 1998;Gigerenzer, 1991Gigerenzer, , 1996Gigerenzer et al., 1999;McKenzie, 2004a; Sher & McKenzie, in press;Oaksford & Chater, 1994, 2003. In this article, we invoke all of the above arguments to explain robust ''errors'' in covariation assessment. Assessing how variables covary underlies such fundamental behaviors as learning (Hilgard & Bower, 1975), categorization (Smith & Medin, 1981), and judging causation (Cheng, 1997;Cheng & Novick, 1990Einhorn & Hogarth, 1986), to name just a few. Crocker (1981) noted that people's ability to accurately assess covariation allows them to explain the past, control the present, and predict the future. It is hard to imagine a more important cognitive activity and, accordingly, much research has been devoted to this topic since the groundbreaking studies of Inhelder and Piaget (1958) and Smedslund (1963; for reviews, see Allan, 1993;McKenzie, 1994).Despite the important role that covariation assessment plays in people's daily lives, most research over the last four decades examining performance with two binary variables-presumably the simplest possible case-has concluded that people are surprisingly poor at the task. Two robust...