Judgement Sebagai Sistem Appraisal dalam Iklan Kecantikan Visual Media Cetak

Tiani, Riris

doi:10.14710/nusa.12.4.256-264

Cited by 10 publications

(10 citation statements)

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“…Attitudes related to three types of evaluations of: a) affect (affect or feelings), b) judgment (judgment), and c) appreciation (appreciation). From several studies that can be used as references by researchers to conduct this research (Nur & Hadi, 2016;Pusparini, Djatmika, & Santosa, 2017;Santosa, 2014;Tiani, 2017). Martin & White (2005) stated that appreciation devices involved evaluations of semiotic and natural phenomena.…”

Section: Linguistics Devices' Appreciation In Semarang's Online Cuisimentioning

confidence: 99%

Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

et al. 2020

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Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also be different in a unique sense compared to the others. This article specifically explores the appreciation devices in Semarang’s cuisine advertisement text phasing on the internet. Appreciation is one of the choices from the attitude aspects that part of appraisal system. Data in the form of attitudinal lexis were collected from online advertising texts which promote foods in Semarang. The method of providing data using the observation method. The basic technique used is the tapping technique. Meanwhile, the advance techniques used are the free, active, proficient listening technique and the note – taking technique. The data analysis in this study used a separate method. The basic technique used is the technique for direct elements, while the advance technique uses the lesion technique and the dressing technique. The results of the discussion show that the appreciation used in the Semarang’s cuisine advertisement texts on the internet is positive appreciation.

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Section: Linguistics Devices' Appreciation In Semarang's Online Cuisimentioning

confidence: 99%

Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

et al. 2020

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“…From the paper, the emotions in the song build the relationship between the songwriter and the reader [12]. The article used the appraisal system to analyze the visual beauty drawn in verbal message advertisements [14]. Her paper revealed that appraisal tools dominate moral judgment with the positive character as a praise and negative one as a criticism.…”

Section: Literature Reviewmentioning

confidence: 99%

Linguistic Inquiries of Unjust Sentence of Victim’s Rape: A Defense from Media

Umami¹,

Furaida²,

Ishlahiyah³

2020

Proceedings of the Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media

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This article discusses the media's perspective related to incest rape case in Jambi written by the editorial board and posted in The Jakarta Post's opinion column. The aim of this paper is finding out the media's evaluation toward the case using an appraisal system. The analysis is done by classifying which utterance in the data that consists of several arguments and opinions. Later on, the researchers highlight and discuss expressions which represent the media's evaluation of the government, the family member of the victim, and the whole society and state relating to the case. The result of the analysis presents that the media put their negative evaluation toward the hearing decision and sentence addressed to the victim, especially negative evaluation of judgment and appreciation. Those negative evaluations are deemed as a form of defense from media instead of a neutral commentary.

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“…However, the research only focused on novel (Dewi, 2015), state political speech (Sukma, 2018;Alvionita, 2018;Rohmawati, 2016), advertisment text (Yunus, 2018;Nugraheni, 2011;Tiani, 2017), information media on tourism (Suryaningtyas, 2018), application of appraisal in teaching (Mustadi, 2010) language evaluation (Panggabean & Lestari, 2018) and online media. Research on the appraisal system particularly in online media has also been carried out by several researchers, such as Nur & Hadi (2017), Pusparini, A., Djatmika & Santosa (2017), Nazhira, R., Sinar, S & Suriyadi, S. (2016), and Ellyawati (2016).…”

Section: Chart 1: Appraisal System (Martin and White 2005)mentioning

confidence: 99%

Trick of Political Identity: Analysing Appraisal System on 212 Movement Reunion in Online Media

Gunawan¹,

Thahara

Risdianto

2019

Register J.

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This study aims to evaluate the appraisal system of the 212 movement reunion in online media. Data were from the news of “trick of political identity” in Tirto online media. Data analysis was conducted using Spradley's theory modified by Santosa. The results indicate that appraisal system pattern of 212 reunion movement utilize attitude (43%), graduation (15%) and engagement system (42%). The attitude system uses a 42% affective subsystem pattern and 58% subsystem judgment. Graduation system uses a 70% force and 30% focus pattern. The engagement system is dominated by the use of heterogloss patterns of 82% rather than 18% monoglos. This percentage shows that the author discusses political identity in the 212 movement reunion. In his writing, the author is objective, neutral, independent and adheres to the principle of professionalism. This is proven by the high percentage of subsystem judgment 58% on the attitude system and 82% heterogloss usage on engagement system. The high percentage of use of focus force patterns shows that the author tries to use language that is easily understood by the wider community Keywords: Media online; Political Identity; 212 Movement Reunion; Appraisal System.

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Judgement Sebagai Sistem Appraisal dalam Iklan Kecantikan Visual Media Cetak

Cited by 10 publications

References 0 publications

Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

Linguistic Inquiries of Unjust Sentence of Victim’s Rape: A Defense from Media

Trick of Political Identity: Analysing Appraisal System on 212 Movement Reunion in Online Media

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