Joy of use — Determinanten der Freude bei der Software-Nutzung

Hatscher, Michael

doi:10.1007/978-3-322-80108-1_68

Cited by 9 publications

(2 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Due to the broad spectrum of possible consumer “responses and perceptions”, scholars have attempted to identify different components of UX. Hedonic qualities and criteria related to the joy of use, beauty, originality and affective and experiential aspects have become essential as technology has matured (Hatscher, 2001; Preece et al. , 2015; Hassenzahl and Tractinsky, 2006).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention

Karampournioti

Wiedmann

2021

INTR

View full text Add to dashboard Cite

PurposeThis paper examines in detail how the use of storytelling with parallax technology can influence the user experience (UX) in online shops as well as brand- and behavior-relevant variables. Furthermore, this study analyzes the causal relationships between UX, brand attitudes and brand-related behavioral intentions in terms of purchase intention and price premiums. Explicit and implicit paths of human information processing are considered.Design/methodology/approachA sample of 266 respondents completed a web-based experiment under two conditions (text-based vs parallax storytelling online shop). An existing and operational online shop was used. The causal relationships were assessed by using partial least squares structural equation modeling (PLS-SEM). To measure implicit information processing, a single category implicit association test was applied.FindingsBy applying the storytelling technique with parallax scrolling, the online shop increased visitors' UX on explicit and implicit information processing levels and increased the online shop's overall perceived attractiveness. Storytelling with parallax motion enables an efficient transmission of brand-related associations to consumers' minds, enhances their explicit and implicit brand attitudes and increases their willingness to pay a higher price. Moreover, this study provides empirical evidence on the effects of UX on brand-related measures by applying PLS-SEM and thus reveals a causal chain of effects from UX on online shop attractiveness, brand attitude and behavioral intentions. Again, explicit and implicit perceptions were considered.Originality/valueScience and practice are increasingly emphasizing that storytelling emotionalizes content, which facilitates effective communication and builds strong relationships with customers. Little evidence exists about its efficient implementation in an online shopping context and in fulfilling hedonic and pragmatic needs throughout the online journey. This study provides novel insights into managing online shoppers' UX, brand-related perceptions and behavioral intentions with the optimal use of techniques to implement storytelling. Furthermore, this is one of the first studies to holistically consider the human perception of online shops by drawing on theories and methods of psychology, marketing, consumer behavior, brand research and consumer neuroscience and considering explicit and implicit information processing in terms of hedonic and pragmatic UX and brand-related measures.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention

Karampournioti

Wiedmann

2021

INTR

View full text Add to dashboard Cite

show abstract

“…Much attention was paid to an appealing and simple look and a high degree of usability of all components during the design process of the surface. This means that components should be able to be used intuitively and thereby follow the Web 2.0 principle of "joy of use" [23]. With regard to the process, we gave special attention to a high degree of support and supervision to give the participants the feeling of "being taken care of".…”

Section: Motivation and Emotionmentioning

confidence: 99%

Cognitive Tools 2.0 in Trainer Education

Vohle

2009

International Journal of Sports Science & Coaching

View full text Add to dashboard Cite

An overview is provided of the didactic design and evaluation of a blended-learning environment of an advanced training course for the C-Trainer license in table tennis. The focus lies on new online applications (Web 2.0) that serve the didactical function of cognitive tools. These actively support the learner-centered construction of trainer-specific knowledge. The evaluation in the praxis of sports associations consists of a formative and a summative part and is mainly based on questioning of the participants and instructors (qualitative study). The results show that the blended-learning structure is highly accepted by the participants. Furthermore, the findings show that the combination of the implemented online tools in the form of a time-stamp based video player, concept mapping and Weblogs can support competency-oriented learning.

show abstract