JomAR Purchasing Furniture in Augmented Reality Experiences

Abstract

In the modern world, online shopping is a common activity that people do. They buy all things even large-size product such as furniture. People used to measure the product traditionally using tape measure. However, people can take advantages of the virtual reality products such as augmented reality. This study used mixed methodology involving 105 respondents. The augmented reality will have benefit to reduce the cost since the customer have no need to measure traditionally and to increase efficiency to buy the product. Additionally, the customer will have more trust towards the seller. The augmented reality can help user to understand the product and match the product with the user’s surroundings. This augmented reality will potentially grow and adapt to the user needs as the user might explore more with the image projection.