Joint Home Purchasing Decisions by Husbands and Wives

Munsinger, Gary M.; Weber, Jean E.; Hansen, Richard W.

doi:10.1086/208608

Cited by 74 publications

(21 citation statements)

References 24 publications

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“…This work clarified the processes underlying joint decision-making (e.g., Burns, 1977;Burns & Granbois, 1977;Munsinger et al, 1975). For example, rather than evaluating market opportunities and constraints to arrive at an optimal choice, couples tend to use conflict-avoidance tactics and often "muddle through" home-purchasing decisions (Park, 1982).…”

Section: Past Research On Consumer Decisions In Relationshipsmentioning

confidence: 99%

“…Early explorations of joint-decision making considered how married couples make major household decisions (Davis, 1970(Davis, , 1971(Davis, , 1976, including how spouses purchase a home (Hempel, 1974(Hempel, , 1975Munsinger, Weber, & Hansen, 1975), purchase cars or expensive home furnishings (Shuptrine & Samuelson, 1976;Woodside, 1975), and make other major financial decisions (Ferber & Lee, 1974;Menasco & Curry, 1989;Qualls, 1987). This work clarified the processes underlying joint decision-making (e.g., Burns, 1977;Burns & Granbois, 1977;Munsinger et al, 1975).…”

Section: Past Research On Consumer Decisions In Relationshipsmentioning

confidence: 99%

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Consumer decisions in relationships

2012

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Most research on consumer choice assumes that decisions are usually made by individuals, and that these decisions are based on an individual's personal attitudes, beliefs, and preferences. Yet, much consumer behavior-from joint decisions to individual choices-is directly or indirectly shaped by people with whom we have some relationship. In this target article, we examine how each member in a relationship can affect how consumer decisions are made. After reviewing foundational work in the area, we introduce a powerful and statistically sophisticated methodology to study decisions within relationships-a dyadic framework of decision-making. We then discuss how the study of consumer decisions in relationships can be informed by different theories in the relationships field, including attachment, interdependence, social power, communal/ exchange orientations, relationship norms, and evolutionary principles. By building on the seminal foundations of prior joint-decision making research with theories and methods from contemporary relationship science, we hope to facilitate the integration of the consumer and relationships literature to better understand and generate novel hypotheses about consumer decisions in relationships.

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Section: Past Research On Consumer Decisions In Relationshipsmentioning

confidence: 99%

Section: Past Research On Consumer Decisions In Relationshipsmentioning

confidence: 99%

Consumer decisions in relationships

2012

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“…In most family purchases, husband and wife play the main roles of decision-making. Even though the other family members also influence purchase decision, the husband and the wife are more dominant than the others when making purchase decisions, especially when their children are very young (Munsinger, Weber, & Hansen 1975). Thus, husband's and wife's relative intluence on purchase decision-making is an important and interesting factor to the marketers.…”

Section: Introductionmentioning

confidence: 99%

Feminism Orientation, Product Attributes and Husband-Wife Decision Dominance

Chen¹,

Lai²,

Tarn³

1999

Journal of Global Marketing

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This study attempts to compare the husband-wife relative influence (i.e., HWRI) on family purchase decision-making between Taiwan and Japan, which are two developed countries in Asia. Feminism orientation and two product attributes (function-appearance and high-low financial risk) are posed as independent constructs to explain HWRI. Questionnaires are used to survey HWRI and the feminism orientation of respondents in Taiwan and Japan, and the LISREL model is employed to test causality between feminism orientation and HWRI. The results indicate that Japanese families are more wife-dominate than Taiwanese families, and feminism orientation and product attributes d o have causal effect on HWRI. [Article copies available for Q fee from The Ha worth Document Delivery Service: 1-800-342-9678. E-mail address: getir$o@ha worthpressinc. corn]

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“…It has links to a tradition of research that, in the 1960s, began to investigate the role of money within heterosexual households from the perspectives of different disciplines, such as sociology, economics, marketing, and psychology (Robert Blood and Donald Wolf 1960;Harry L. Davis 1976;Clara Coria 1997, 1998. With regard to financial decision making specifically, a large number of research projects have analyzed the individual influences of each member of a couple and the variables that account for such influence (Harry Davis 1970;Gary Munsiger, Jean Weber, and Richard Hansen 1975;Rosann L. Spiro 1983; Christina K.C. Lee and Sharon E. Beatty 2002).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Behind the negotiations: Financial decision-making processes in Spanish dual-income couples

Moreno

2009

Feminist Economics

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This article focuses on how dual-income heterosexual couples make financial decisions. Dual-income households have increased considerably in the last three decades in most developed countries. The study was based in Spain and involved qualitative interviews with couples, with each couple interviewed together and separately. This innovative technique allows researchers to study financial decision-making processes and to detect gender inequalities that may appear during negotiations. Analysis of decision making among the couples in the sample provides evidence that, despite claims of equality, not all decisions are negotiated or made by consensus. On the contrary, decisions are often the consequence of established social norms, and, frequently, there are issues that couples exclude from negotiation.Money, dual-earner couples, family, gender inequality, intra-household allocation, JEL Codes: A14, B54, D1,

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Joint Home Purchasing Decisions by Husbands and Wives

Cited by 74 publications

References 24 publications

Consumer decisions in relationships

Consumer decisions in relationships

Feminism Orientation, Product Attributes and Husband-Wife Decision Dominance

Behind the negotiations: Financial decision-making processes in Spanish dual-income couples

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