Jazz Festival Visitors and Their Expenditures: Linking Spending Patterns to Musical Interest

Abstract

This research focused on the relationship between visitors’ interest in jazz music as a motive for attending a jazz music festival and their subsequent personal expenditures during the festival. In addition, the study examined how a number of other factors influenced the spending behavior at the festival. The results show that people who are more interested in jazz music spend more money during the festival than those who are less interested. The tentative explanation suggested for this relationship is that those very interested in jazz music spend more money on concerts and other arrangements. The results also reveal that, among other things, length of stay, respondents’ geographical location, household income, and household size affect the amount of personal expenditures during the festival. Finally, some outlines for future research are suggested, and the results’ implications for festival managers are briefly discussed.

Integrated Multi-Criteria Decision-Making Methods for the Sustainability of Historical–Cultural Structures on the Trabzon Coastline

“…Joint assessment approaches based on the physical features and user perceptions need to be used [77]. Recreational uses differ depending on the socio-demographic properties and social environment of the people living in the cities [78]. Working waterfronts, in the Alabama coastal area, make a significant contribution to the state economy in tourism, shipping, fishing and other activities.…”

Conceptual Development in Festival Quality Management: Implications for Product Development and Marketing

“…It is the general agreement that festival quality has indirect effect on behavioural intentions. Baker and Crompton (2000), Thrane (2002) and Baron and Kenny (1986) and Thamnopoulos, Tzetzis & Laios (nd) reported a significant direct relationship between satisfaction and behavioural intentions. Thamnopoulos, Tzetzis & Laios (nd) affirmed that that satisfaction affects customers repurchase intentions (repeat visit and word of mouth communication).…”

“…Souvenir, staff and informational adequacy did not affect visitors' satisfaction. Baker and Crompton (2000), Thrane (2002), Lee et al (2007), Yuan & Jang (2008) and Thamnopoulos, Tzetzis & Laios (nd), Yuan & Jang 2008, Mason 2013 investigated the relationship between festival quality and attendees' behavioural intentions. They all reported a non significant direct relationship between perceived quality and behavioural intentions.…”

Travel purpose and expenditure patterns in city tourism: evidence from the Amsterdam Metropolitan Area

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