AbsractThis study investigated the relationship between tourists' overall satisfaction and cultural festival attributes. The Calabar carnival festival was used as a case study. A Sample of 500 spectators were used for the study .Nine festivals attributes (organisation, promotion, facilities, shopping, facilitates, refreshment, food, infrastructure, environmental ambience and safety and security) were investigated out of which four showed significant relationship with overall satisfaction. Demographic variables revealed little or no dependence difference on overall satisfaction. No significance difference was found on the perception of cluster membership based on demographic variables. Only few behavioral variables show significant differences in perception of cluster member's. The implication of findings on festival marketing was analyzed.

The study attempts to develop a normative model for the branding of cultural festivals. This is because present methods of analyses and the rules are inconsistent and elusive. The study seeks therefore to extend the literature on cultural festivals branding by proposing a normative model of branding process that is linked to the service concept and mediated by demographic and behavioural variables. The study investigated cultural festival attributes that are explanatory of brand association and on the bases of this proposed a model that simplifies the process of branding of cultural festivals using cluster and discriminant analysis. A convenience sample of 500 attendees drawn from the 2007 Calabar Carnival Festival was used for the study.

This paper seeks to explore the role of tourism entrepreneurship in producing destination tourism spirit in Nigeria. Nigeria is a land richly endowed with natural and cultural resources. Concerted attempts have been made in the past five decades to build a viable tourism industry by government and a small number of operators, but not much has been achieved. The country has not been able to harness the abundant resources into attractive tourist products with high visitor-drawing power. Many reasons have been given for this ugly situation. The paper therefore conceptualized that, the possession of a resource base can only give absolute advantage, but does not produce the desired level of industry spirit necessary to sell the destination. What matters most is the resource conversion rate of entrepreneurs. Nigeria does not currently have a tourism model capable of achieving 80% of tourism resource conversion rate. This paper therefore proposes a tourism sector development model that posits tourism entrepreneurship as the potential driver of the tourism industry. It also highlights specific entrepreneurial tourism operations that are necessary to optimize the country's tourism goals. The proposed tourism destination development model (TDDM) has the following four components: invention of tourism entrepreneurial programmes, harnessing the potential of existing hospitality enterprises in creating a tourism value chain, promoting community based tourism (CBT) in tourism resource management and creating effective tourism regulatory framework and infrastructural base.

The public sector in Nigeria has suffered setbacks which are largely attributed to ineffective and inefficient management. Performance management is a tool which focuses on managing the individual and work environment in such a manner that an individual/team can achieve set organizational goals. It is a relatively new concept in human resource management. The paper gives a perspective of the public sector in Nigeria and presents the performance management system as one such tool that can enhance the performance of the public executing agencies.

Psychiatric doctors and nurses are two groups of professionals whose responsibility is to offer mental health services: advice on issues related to mental health, treatment of cases of mental disorders and rehabilitation of individuals with mental health problems in the community. The demand and supply of these services are influenced extensively by the prevailing business environment, specially, the economic factors. The current global economic meltdown is an uncontrollable variable facing all economies of the world. Nigeria is no exception. What differentiates one economy from the other is the degree of impacts on the wellbeing of the citizenry. In this article, the authors X-ray the challenges of psychiatric nursing services in Nigeria and the impacts of the current global economic meltdown on consumption. The elementary laws of demand and supply were significant in this analysis. Suggestions that would help cushion the effect of the global economic crisis on the consumption of psychiatric nursing services were considered in the article.