Jakarta City Tour: Sightseeing With Double-Decker Bus

Abstract

Tourism is a promising sector for a country, especially in the field of economic and social. Tourism is a benchmark image of a country. Nowadays, industrialized countries, developed and developing countries begin vigorously to fix tourism sector in order to increase existence of the country. Indonesia is one of the developing countries that improves actively in developing tourism. Jakarta as a capital city of Indonesia is not to be outdone to become the icon of Indonesia's tourism. In 2014, department of tourism launched double-decker bus around Jakarta, and it's called "Mpok Siti", to fulfill tourism needs in Jakarta. In 2015, double-decker bus management was taken over by Jakarta government with PT Transportasi Jakarta and its name turned into Jakarta Explorer Bus. The purpose of writing this scientific study is to know how far tourists are interested to go around Jakarta with doubledecker bus. Then, it also aims to see how this bus can reduce personal vehicle using to many tourist destinations in Jakarta. So, this study was examined by approach of service brand awareness, accessibility and decision-making use. So, based on the research the writers have done; service, brand awareness and accessibility have positive influence on decision making.

Revisit Intention Model on Urban Tourism Basis by City Tour Bus with Destination Image as Intervening Variable

“…The development of transportation technology and design for mass hop on hop off public transport tours is part of the history of tourist transport technology and design (Gierczak, 2011). Several public sectors of urban mass tourism transportation services are provided by the local municipal government such as in Jakarta (Lestari, Wiastuti, and Adiati 2017;Handaru et al 2018;Novitasari and Prakoso 2016), Bandung (Anwar andPuspita 2020: Fauzan 2016), Semarang (Muktiali, 2012), Solo (Sutandi et al, 2017), Surabaya (Fanida, 2019), and Malang (Anam, 2017).…”

“…Destination image is a tourist's cognitive, conative, and affective view of the elements forming a destination, especially urban tourist destinations in Jakarta which are the locus of this research so that they are used as intervening variables for revisit intention, and are influenced by the city tour bus variables, promotion mix and designation tourist bus routes (Arwanto et al, 2020;Handaru et al, 2018;Sutandi et al, 2017). In the study of destination image through the social construction of social media information technology, it is known that what is meant by a destination image is characterized by stakeholder identification, affective exploration (a person's understanding of the destination based on what they read from books and their knowledge), cognitive attributes (a person's understanding of the based on prejudice, imagination and emotional thinking), the existence of tourism products and destination brands, and the potential of tourist destinations every year (Garay, 2019).…”

“…City tour buses with the concept of city buses in Indonesia only started in 2010, where the City of Jakarta became a pioneer in free mass tourism transportation services with a bus transportation product named Mpok Siti, with a total of 22 units (capacity of 40 passengers) (Transjakarta.co.id, 2021). Previous research has shown several cities that already provide tourist transportation services managed by their respective city governments, such as in Jakarta (Mpok Siti Tour Bus), Bandung (Bandros), Semarang (Si Kenag, Si Denok, and Si Kuncung), Solo (Werkudara), Surabaya (Suroboyo Bus), and Malang (Macito) (Handaru et al, 2018) which form destination images for cities that provide city tour trips (Anwar & Puspita, 2020).…”

“…This Transjakarta tour bus is called the Jakarta Explorer bus or better known as "Mpok Citi" (because all city tour bus drivers are women, so the name uses the title mpok in Betawi language, which means older sister for a woman). The program which started in 2014 (Novitasari & Prakoso, 2016) is presented with four tourist routes, and now there are seven Tour Bus or BW routes (BW 1 to BW 7) by visiting city tourist attractions with the theme of the Jakarta Old Town Cultural Heritage, Shopping Tourism, and Jakarta Modern Thematic Tourism, and equipped with double-decker buses in 2014 (Transjakarta.co.id, 2021;Handaru et al, 2018). The management of the Mpok City Tourism Office lasted until January 2015 and with the instructions of the new governor at that time, Mr. Basuki Tjahaja Purnama, that transportation in DKI Jakarta must be at one management, namely managed by PT.…”