Ix. The Discovery of the Popular Culture

Denney, Reuel

doi:10.4159/harvard.9780674367456.c9

Cited by 1 publication

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“…With each attempt at juxtaposing contexts, t h e original setting loses more of its d e p t h and complexity. The cheapening of symbol and context (Giede o n 1969, 329-31), which was a concern even in t h e 19th century (Denney 1961), is accelerated by advertising's own technology which includes vast files of scenes that can b e combined and edited t o create hybrid and juxtaposed contexts.…”

Section: Internal Dynamicsmentioning

confidence: 99%

The Consumer's World: Place as Context

Sack

1988

Annals of the Association of American Geographers

109

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The mass-produced products we consume embody elements from the realms of nature, meaning, and social relations. These realms are difficult to integrate on a theoretical plane, but as consumers of these products, we draw these elements together in everyday life and transform them to create places as contexts. These places, which are the basis of our built environments, are also loci for constituting modern-and some would say post-modern-paradoxes and contradictions. They become foils to social theory. Through our actions as consumers and through the language of consumption, modern paradoxes and modern places become inextricably intertwined. I will examine these processes through the rhetoric of advertisements in general and in the structure of real geographical "places of consumption" and places consumed "en masse." This analysis will assist u s in understanding the qualities of modern place, the characteristics of modern theory, and how our everyday acts as consumers mediate between them.

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Section: Internal Dynamicsmentioning

confidence: 99%