It’s our club! From supporter psychological ownership to supporter formal ownership

Cocieru, Ovidiu C.; Delia, Elizabeth B.; Katz, Matthew S.

doi:10.1016/j.smr.2018.04.005

Cited by 34 publications

(21 citation statements)

References 65 publications

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“…This was not the only case in this regard, as SV Austria Salzburg supporters also created their own team in 2005. Furthermore, similar situations have occurred in Croatia, Romania, Poland, and Israel (Cocieru, Delia, & Katz, 2019). In the purchase of Aston Villa FC in 2006 in England by another American investor, Randy Lerner, the exact opposite of the Glazer example occurred (Coombs & Osborne, 2012), as fans welcomed the new owner very warmly.…”

Section: Discussionmentioning

confidence: 81%

Foreign ownership and local fans: Turkish football fans’ perspective

Fişne

Bardakçı

Hasaan³

2021

Physical Culture and Sport. Studies and Research

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Foreign investors have been very active in football clubs in many different countries. These clubs see significant benefits from foreign investment. However, in Turkey, this practice has not yet been implemented. Furthermore, there has been no general discussion about the applicability of this system in Turkish clubs, despite almost all Turkish football clubs being in a state of financial turmoil. To fill this void, this study aims to research the views of Turkish football fans regarding the possible sale of their club to a foreign investor. A total of 1172 football fans across Turkey completed a questionnaire form for the research. The distributions of fans’ views were analyzed by forming crosstabs and using the chi-square test of independence. A total of 66.8% of Turkish fans who participated in the research are against the possible sale of their club to a foreign investor, while 33.2% of the fans support this situation. Additionally, 55.5% of the fans think they have adequate information about club ownership, whereas 44.5% of them think they do not have adequate information. Also, desire for financial return, sporting success, and corporate management were found as reasons to support foreign ownership while nationalism and a sense of belonging to a club were found as reasons to oppose foreign ownership. The study indicates that fans oppose or support the idea of foreign ownership for various reasons. The study describes these factors in the context of past studies and also presents the path for future research.

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Section: Discussionmentioning

confidence: 81%

Foreign ownership and local fans: Turkish football fans’ perspective

Fişne

Bardakçı

Hasaan³

2021

Physical Culture and Sport. Studies and Research

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“…Especially, as the current study showed that both color-changed and revolutionary changed logos produced negative attitudes toward the brand, various degrees of logo change may influence consumer attitude differently. According to Cocieru et al (2019), sport fans tent to believe that they own their supporting teams psychologically. Thus, a large-scale change in brand associations such as a logo or color could generate a negative effect on the fans' feelings of psychological ownership, and in turn, harm the existing relationship between brands and fans.…”

Section: Discussionmentioning

confidence: 99%

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

Williams

Son

2021

IJSMS

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PurposeDespite its growth, there has been a lack of investigation on how sport rebranding influences fans and their behaviors. This study sought to examine how a critical aspect of rebranding – logo redesign – influences fans' attitudes toward a sport brand and intent to purchase merchandise bearing the rebranded logo. More specifically, we aim to investigate the influence of varying degrees of logo change and fan identification in relation to brand attitude and purchase intention.Design/methodology/approachAn experimental design, 4 (degrees of logo change) × 2 (fan identification: low, high), was utilized with the sample of 277 participants. The current logo of the Ultimate Fighting Championship was redesigned into three fictitious rebranded logos as stimuli based on different rebranding types.FindingsThe results suggest that color change and revolutionary change generate the most negative attitudes from both high- and low-identified fans, and fan identification is not a significant factor influencing fan attitudes. Regarding purchase intention, low-identified fans are not significantly influenced by logo changes whereas highly identified fans showed similar response to their attitudes.Originality/valueThe findings advance the current body of knowledge on sport rebranding and fan behavior by demonstrating the effects of varying degrees of logo redesign and fan identification levels on brand attitude and purchase intention. Moreover, the current research has important implications for sport marketers on developing effective rebranding and logo redesign strategies.

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“…Previous studies have investigated the relationship between fans and teams through the team identification conceptual framework [ 11 , 12 ]. Yet, researchers have found fan-to-fan relationships also play an important role [ 13 , 14 , 16 ] and, in some instances, are more important than team identification in explaining attendance behavior [ 15 ]. This research has frequently investigated social networks to understand the relationships formed between and among fans—how they combine to form networks as well as how these networks and shared relationships influence behaviors [ 13 ].…”

Section: Discussionmentioning

confidence: 99%

“…Instead, we examined these behaviors of individuals in conjunction with the behaviors of those with whom they interact through co-attendance at soccer games. Prior fan interaction research [ 9 , 13 , 15 , 16 , 31 ] highlighted the importance of fan-to-fan communities and how the role of relationships with others can influence sport consumption behaviors. Our study also illustrates the importance of fan communities on sport consumption, with the potential for fans to form groups consisting of supporters’ group members and others with whom they interact.…”

Section: Discussionmentioning

confidence: 99%

“…Without an ability to maintain strong fan-to-fan relationships, individuals may cease game attendance regardless of their level of team identification [ 13 ]. Given that soccer supporter group members display high levels of identification with their club [ 16 ], it is important to understand how an individual’s association with a supporters’ group, and the relationships developed through a fan community, can impact their behaviors.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Co-Attendance Communities: A Multilevel Egocentric Network Analysis of American Soccer Supporters’ Groups

Cocco

Katz

Hambrick

2021

IJERPH

Self Cite

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The growth of professional soccer in the United States is evident through the rapid expansion of franchises and increased game attendance within Major League Soccer (MLS) and the United Soccer League (USL). Coinciding with this growth is the emergence of European-style supporters’ groups filling sections of MLS and USL stadiums. In this study, the authors utilized an egocentric network analysis to explore relationships among supporters’ group members for two professional soccer clubs based in the United States. Egocentric network research focuses on the immediate social environment of individuals and is often viewed as an alternative approach to sociocentric (i.e., whole network) analyses. This study employed hierarchical linear modeling as an example of multilevel modeling with egocentric data, using ego- and alter-level variables to explain the strength of co-attendance ties. The results indicate the perceived commitment of fellow fans to the team, shared membership in a supporters’ group, age, and interactions with other fans in team settings related to higher levels of co-attendance. The outcomes of this study are both theoretical, as they advance an understanding of sport consumer behavior within soccer supporters’ groups, and methodological, as they illustrate the unique value of employing egocentric network analysis in sport fan research.

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It’s our club! From supporter psychological ownership to supporter formal ownership

Cited by 34 publications

References 65 publications

Foreign ownership and local fans: Turkish football fans’ perspective

Foreign ownership and local fans: Turkish football fans’ perspective

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

Co-Attendance Communities: A Multilevel Egocentric Network Analysis of American Soccer Supporters’ Groups

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