2008
DOI: 10.1111/j.1467-9221.2008.00636.x
|View full text |Cite
|
Sign up to set email alerts
|

It's Not Easy Being Green: Minor Party Labels as Heuristic Aids

Abstract: This paper examines if, when, and to what extent U.S. minor party labels influence individual opinions over a range of political issues. Based on data from an experimental study, we reach three general conclusions. First, as cues, party labels are more likely to influence opinions over complex issues. Second, familiarity with and trust in a party condition cue acceptance. Third, as a whole, minor party labels act as effective cues less consistently than major parties. This finding, we suggest, indicates that t… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

2
60
1

Year Published

2009
2009
2024
2024

Publication Types

Select...
7
1

Relationship

0
8

Authors

Journals

citations
Cited by 51 publications
(63 citation statements)
references
References 29 publications
2
60
1
Order By: Relevance
“…In particular, major party cues will tend to be much more effective as heuristic aids than minor party cues (Coan et al 2008). Hence, our first hypothesis (H.1) states that Prototypes 1, 2 and 4 should have increased the vote-shares of ARI, FPV, and PRO, the parties with higher public prominence and larger campaign spending, vis-a`-vis Prototype 3.…”
Section: Hypothesesmentioning
confidence: 87%
“…In particular, major party cues will tend to be much more effective as heuristic aids than minor party cues (Coan et al 2008). Hence, our first hypothesis (H.1) states that Prototypes 1, 2 and 4 should have increased the vote-shares of ARI, FPV, and PRO, the parties with higher public prominence and larger campaign spending, vis-a`-vis Prototype 3.…”
Section: Hypothesesmentioning
confidence: 87%
“…It is not surprising then that young people are less inclined to believe in the necessity of parties for the functioning of democratic politics (Holmberg, 2003). These findings are important because existing research shows that familiarity and trust in parties encourage people to rely on party messages, especially with respect to more complex issues (Coan et al, 2008). Experimental research in social psychology demonstrates that familiarity with a source increases the persuasive impact of messages communicated by that source (Weisbuch et al, 2003).…”
Section: Partisan Consent Across Generationsmentioning
confidence: 99%
“…This requirement essentially limits the SPC questions to relatively less salient policies 9 . According to prior research in the United States, party cues have stronger effects for issues that are less salient, more complex, or more remote from personal experience (Bullock 2006; Coan et al. 2008).…”
Section: Experimental Design and Measurementmentioning
confidence: 99%