“…Their use in the social sciences research is documented as early as World War II, to examine issues related to propaganda (Merton & Kendell, as cited in Toseland & Rivas, 2010). They have been used in social science research to explore topics such as African American fatherhood (Cochran, 2013), adolescent peer support (Ellis, Marsh, & Craven, 2009), girl fighting (Letendre & Smith, 2011), media messages about AIDS (Kitzinger, 1994), adolescent boys' attitudes about dating violence (Prospero, 2007), and availability of community resources I Hear You 115 to Latina mothers (Umaña-Taylor & Bámaca, 2004). In agency practice settings programs are evaluated by convening focus groups of stakeholders (Ansay, Perkins, & Nelson, 2004;Lomeck & Way, 1997) Although focus groups are an economical (time and resources) method of understanding a social issue (Cochran, 2013), they are often chosen as the method of inquiry because the collective information gained often mirrors the social context where the phenomena of interest is experienced.…”