It's all about attitude: revisiting the technology acceptance model

Yang, Hee-dong; Yoo, Youngjin

doi:10.1016/s0167-9236(03)00062-9

Cited by 413 publications

(247 citation statements)

References 43 publications

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“…5. With this finding we are consistent with that of Yang and Yoo [32], that Attitude is a crucial factor that needs further investigation and perhaps specification. Their idea that the there are different types of attitude (cognitive and affective) could in fact be applied very well to robot technology, because of its dual nature, combining technical and social entities.…”

Section: Discussionsupporting

confidence: 92%

“…The constructs Performance Expectancy, Effort Expectancy (renamed Perceived Usefulness and Perceived Ease of Use to suit the home rather than work environment), Social Influence, Facilitating Conditions, Intention to Use and Actual Use were adapted for the used questionnaire. We also included Anxiety, and Attitude toward using the technology: although they were not included in the UTAUT model, several other studies found these factors directly influential [31][32][33][34]. Moreover, we were interested in measuring elderly participants' levels of Anxiety and Attitude toward the assistive social agent.…”

Section: Sp Social Presencementioning

confidence: 99%

See 1 more Smart Citation

Assessing Acceptance of Assistive Social Agent Technology by Older Adults: the Almere Model

Heerink

Kröse

Evers

et al. 2010

Int J of Soc Robotics

825

760

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This paper proposes a model of technology acceptance that is specifically developed to test the acceptance of assistive social agents by elderly users. The research in this paper develops and tests an adaptation and theoretical extension of the Unified Theory of Acceptance and Use of Technology (UTAUT) by explaining intent to use not only in terms of variables related to functional evaluation like perceived usefulness and perceived ease of use, but also variables that relate to social interaction. The new model was tested using controlled experiment and longitudinal data collected regarding three different social agents at elderly care facilities and at the homes of older adults. The model was strongly supported accounting for 59-79% of the variance in usage intentions and 49-59% of the variance in actual use. These findings contribute to our understanding of how elderly users accept assistive social agents.

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Section: Discussionsupporting

confidence: 92%

Section: Sp Social Presencementioning

confidence: 99%

Assessing Acceptance of Assistive Social Agent Technology by Older Adults: the Almere Model

Heerink

Kröse

Evers

et al. 2010

Int J of Soc Robotics

825

760

View full text Add to dashboard Cite

show abstract

“…Arguing from the enhanced performance of the models through the inclusion of attitude, we propose to include attitude as a mediating construct in our research model. The role of attitude in explaining technology acceptance is widely acknowledged in prior literature (e.g., Bobbitt and Dabholkar 2001;Kim et al 2009;Taylor and Todd 1995b;Yang and Yoo 2004). Further, the inclusion of attitude in models of IS/IT acceptance is consistent with TRA (Ajzen and Fishbein 1980;Fishbein and Ajzen 1975), TPB (Ajzen 1991) and DTPB (Taylor and Todd 1995b).…”

Section: Proposed Research Model and Hypotheses Developmentmentioning

confidence: 65%

Citizens’ adoption of an electronic government system: towards a unified view

et al. 2015

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Sluggish adoption of emerging electronic government (eGov) applications continues to be a problem across developed and developing countries. This research tested the nine alternative theoretical models of technology adoption in the context of an eGov system using data collected from citizens of four selected districts in the state of Bihar in India. Analysis of the models indicates that their performance is not up to the expected level in terms of path coefficients, variance in behavioural intention, or the fit indices of the models. In response to the underperformance of the alternative theoretical models to explain the adoption of an eGov system, this research develops a unified model of electronic government adoption and tests it using the same data. The results indicate that the proposed research model outperforms all alternative models of technology adoption by explaining 77 % of variance in behavioural intention, with acceptable values of fit indices and significant relationships between each pair of hypothesised factors.

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“…TPB theory also explains that intention is a function of attitude (Shih & Fang, 2004). In previous studies, a positive relationship has been found between attitude and intention to use (Yang & Yoo, 2004;Schierz et al, 2010). The same structure is adopted in this study; thus, we hypothesize that: (H1) Attitude towards using mobile payment services has a signifi cant and positive relationship with the intention to use mobile payment services.…”

Section: Theoretical Backgroundmentioning

confidence: 71%

Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan

Aslam

Ham

Arif

2017

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Purpose -This research aims to investigate the behavior of consumers towards the implementation of mobile payment services, factors that can aff ect their attitudes towards this behavior, and how these attitudes transform into intentions.Methodology -A survey instrument was developed using items developed in similar studies. In total, 335 usable responses were used to do a series of statistical tests aimed at confi rming the reliability and validity of the instrument. Hypotheses were tested using structural equation modeling.Findings and Implications -Our results showed that perceived compatibility, perceived usefulness, and subjective norm are signifi cant predictors of consumer attitude towards the use of mobile payment services, whereas the impact of perceived security and perceived ease on attitude is insignifi cant. Finally, attitude towards mobile payment services have a signifi cant impact on intention to use mobile payment services. This research contributes to the development of the technology acceptance model (TAM) in general, as well as in the context of mobile payment services. It tests TAM's explanatory ability and suggests new variables as model extensions. SažetakSvrha -Ovo istraživanje ima za cilj istražiti ponašanje potrošača prema implementaciji usluga mobilnoga plaća-nja, čimbenike koji mogu utjecati na stav prema tom ponašanju te kako se taj stav pretvara u namjeru ponašanja.Metodološki pristup -Mjerni je instrument oblikovan korištenjem čestica razvijenih za potrebe sličnih istraži-vanja. Ukupno je valjano ispunjeno 335 upitnika, a odgovori ispitanika podvrgnuti su nizu statističkih testova kako bi se potvrdila pouzdanost i valjanost mjernog instrumenta. Hipoteze su testirane primjenom modeliranja strukturnih jednadžbi.Rezultati i implikacije -Rezultati pokazuju da su percipirana kompatibilnost, percipirana korisnost i subjektivne norme značajne prethodnice stava prema korištenju usluga mobilnoga plaćanja. Znači, percipirana sigurnost i percipirana jednostavnost korištenja nemaju značajan utjecaj na stav o uslugama mobilnog plaćanja. Konačno, stav prema uslugama mobilnoga plaćanja ima značajan utjecaj na namjeru korištenja ovih usluga. Istraživanje doprinosi razvoju Technology acceptance model (TAM) teorije općenito i u kontekstu usluga mobilnog plaćanja. Ispituje se istraživačka sposobnost ove teorije te predlažu nove varijable kao proširenja modela. Limitations -The fact that the sample includes respondents from only one country (Pakistan) could be considered the main limitation of this study. A cross-cultural study would likely lead to important knowledge since cultural context has proved to be important in previous research on intentions. Also, the sample used here comprises mostly young and educated people.Originality -The present research study empirically tests the signifi cance of newly suggested TAM extensions (subjective norm and perceived security) and provides a complete and tested measurement instrument as a basis for future research.Keywords -intention to use mobile pay...

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It's all about attitude: revisiting the technology acceptance model

Cited by 413 publications

References 43 publications

Assessing Acceptance of Assistive Social Agent Technology by Older Adults: the Almere Model

Assessing Acceptance of Assistive Social Agent Technology by Older Adults: the Almere Model

Citizens’ adoption of an electronic government system: towards a unified view

Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan

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