It &lt;I&gt;Is&lt;/I&gt; Okay for Artists to Make Money…No, Really, It’s Okay

Austin, Robert D.; Devin, Lee

doi:10.2139/ssrn.1402682

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Art and Management1

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“…Unfortunately, a high degree of dedication is rarely rewarded with adequate income, partially because many professional artists are unable to determine the value of their work (Caserta and Cuccia 2001, Abbing 2002, Austin and Devin 2009. A lack of business knowledge (Menger 1999, Eikhof and Haunschild 2007, Røyseng et al 2007) is one of the reasons why artists fail to make a living from their talent (BMWi 2009b).…”

Section: Art and Managementmentioning

confidence: 99%

Management skills for artists: ‘learning by doing’?

Bauer

Viola

Strauß

2011

International Journal of Cultural Policy

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Although artists must usually be self-reliant when managing their business, an artist's education typically concentrates on artistic skills rather than managerial knowledge. This paper analyses the current curricula of 154 art institutions (public and private), focussing on the so-called DACH countries (Austria, Germany and Switzerland). The results show a deficit in the implementation of economic and, especially, business-related topics in the education of artists at art universities and institutions. A glimpse at Anglo-American countries shows that, unlike in Europe, art schools are more open-minded about implementing economic content into their curricula.

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