Issues and Challenges in Cultivating Environmentally Preferred Purchasing Among Young Generation

Abstract

Purchase and use of environmentally preferable product can have a profound impact to improved ability to meet existing environmental sustainability goals. This article presents a study which examine the issues and challenges in cultivating environmentally preferred purchasing (EPP) among young generation. A survey has been conducted in which the respondents are staff and students of one of public university in Malaysia. A set of questionnaires was used for data collection of the study. Data from 324 respondents was analyzed using a descriptive and inferential analysis in fulfilling the research objectives. The study found that the factors which have significant effect on the EPP practices are the awareness, promotion, knowledge and attitudes. The findings of this study provide a great foundation for a better understanding of EPP practice among the Malaysian, particularly in the context of the educated young generation. The discoveries of this study also have a noticeable implication, especially for the government to increase the awareness and other practitioners to expand the values and promotion for green product and services.

Community Awareness Model Based on Integrity, Attitude, Knowledge and Perception Towards Solid Waste Management and Environmental Care

“…It is vital to gain insight into the attitudes of the community towards solid waste management services, outreach initiatives, regulations, and the barriers to implementing sustainable practices in order to formulate effective strategies for managing solid waste [3]. Environmental awareness does not only depend on the one's knowledge about the environment, but it comprises the determination, values, and necessary skills to effectively address environmental issues [4].…”

Perspectives of Environmental Awareness in University Students

“…The use of green products can generate a great impact on the achievement of environmental and sustainability goals existing in society (Abidin et al, 2022), it cannot be denied that the use of renewable energies and green technologies plays a fundamental role nowadays as it significantly influences people's lifestyles and quality of life (Szeberényi et al, 2022-b), on the other hand, the interest in greening schools, universities and work areas is growing due to the great ecosystemic contribution offered by trees (Balasha et al, 2022). Given the great ecological and socioeconomic problems worldwide produced by hyper competitive approaches introduced by corporate organizations in recent years it is necessary to focus on commercially sustainable strategies (Pascucci et al, 2022), therefore, a great goal that is sought to be achieved in the industrial sector is the implementation of responsible business practices by entrepreneurs thus contributing to responsible economic growth (Del Brio et al, 2022), since, unsustainable and irresponsible consumption and production threaten nature and therefore the human being, for this reason, throughout the world many professionals focus on sustainability issues and adopt ecological strategies to preserve the environment (X. .…”