Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India

Developing Digital Empowerment Programs to Enhance the Marketing Performance of Private Islamic Higher Education Institutions

“…Sharing the information about HEI achievement required by prospective students digitally is proven to enhance marketing performance. Our findings confirm those of Chatterji et al (2020) because when information is shared digitally regarding an institute's achievements, these activities have a high level of trust, responsibility, and transparency. Therefore, information sharing has marketable value to enhance marketing performance.…”

“…Through digital services, all information related to higher education achievements can be delivered in a reliable, responsible, and transparent manner (Chatterji et al, 2020), adjusted to meet the needs of the market (Setiawan & Ferdinand, 2021) and aimed to attract prospective students (Razmerita et al, 2016). This study demonstrates that marketing performance characterized by higher education functions (Litten, 1980;and Brown & Oplatka, 2006) can be enhanced through the digitization of institutional resources and capabilities, as intended by RBV theory.…”

“…Effective information sharing can be carried out through digital media because this information can be accessed by prospective students without any limits on space, distance, and time. In addition, the use of digital media demonstrates to prospective students that the information delivered is reliable, responsible, and transparent (Chatterji et al, 2020), thereby encouraging the prospective students to make the decisions to study at that particular institution (Razmerita et al, 2016). Therefore, this study develops digital network empowerment activities to enhance marketing and information sharing performance.…”

“…These assets are strong capital that helps HEIs succeed in competition against competitors. Packaging the assets with digital technology further provides a competitive advantage (Mahmoud et al, 2019) as well as significant value for marketing performance enhancement (Chatterji et al, 2020). This is because digital technology has been fully integrated into the daily activities of today's youth (Generation Z), including those seeking higher education opportunities (Schroth, 2019).…”

“…The performance is based on the amount of income, the number of registrations, and the amount of market share achieved within a certain period, or at least within one academic year (Li, 2000). For this reason, this study develops digital network empowerment and digital information sharing as a manifestation of creative and progressive marketing strategies in a competitive market (Chatterji et al, 2020). This study considers that digital services are approriate for members of the Generation Z market looking for higher education, because their daily activities always involve digital technology (Schroth, 2019).…”