“…Wright and Lynch [87] argued that the experiential attributes of a product or service receive greater attention during trials than when the same attributes are presented in advertisements. Gerlich, Browning, and Westermann [29] reported that the "peel and taste" approach, a means by which to attach samples to printed advertising to enable consumers to experience the flavor or taste of a product, has positive effects on feelings toward the product and the likelihood of making a purchase.…”