“…Recent research examining the context of stakeholder relations is increasingly examining small or medium‐sized business (SMEs) (Williamson, Lynch‐Wood, & Ramsay, ), entrepreneurial new ventures (Casson & Pavelin, ; Spence, ; Wang & Bansal, ) and family firms (Van Gils, Dibrell, Neubaum, & Craig, ). At the same time, macro‐level stakeholder research is examining industries, eco‐systems and constellations of relationships (Aguilera et al, ; Moura‐Leite, Padgett, & Galan, ; Short, McKenny, Ketchen, Snow, & Hult, ).…”