Is Online Consumers’ Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers’ Past Impulsive Buying Behaviors

Lim, Se Hun; Lee, Sukho; Kim, Dan J.

doi:10.1080/10580530.2017.1254458

Cited by 62 publications

(67 citation statements)

References 55 publications

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“…Through repetition, habitual behaviour is triggered automatically in the presence of controlling stimulus events (Ajzen, 2002), and intentions increase as behaviour is repeated (Smith, Terry, Manstead, & Louis, 2007). Some studies have already observed the effects of PAB on repetitive purchasing decisions (e.g., Lim, Lee, & Kim, 2017). Because unethical repetition is situated within the context of prior immoral behaviour (Gaspar, Seabright, Reynolds, & Yam, 2015), PAB may stimulate CIRUB.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

How does past behaviour stimulate consumers' intentions to repeat unethical behaviour? The roles of perceived risk and ethical beliefs

Zhao

Rawwas

Zeng

2020

Business Ethics: A Eur Rev

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Repeated unethical behaviour by consumers is a serious challenge for participants in business transactions, including consumers, retailers, and those responsible for market supervision. Due to the inherent risk of such behaviours, we examine perceived risk to uncover the psychological mechanism by which consumers consider past behaviour (PAB) when deciding to repeat unethical behaviour. We divide perceived risk into two categories, material risk (MAR) and nonmaterial risk (NMR), based on two kinds of ethical evaluation and explore their mediating effects in the process through which PAB influences consumers' intentions to repeat unethical behaviour (CIRUB). We check the moderating effect of consumers' ethical beliefs on the relationship between PAB and CIRUB. We use survey data from four typical ethical scenarios to test the proposed structural relationships. Direct positive effects of PAB on consumers' intentions are observed in all four scenarios. NMR has stable, positive mediating effects in all scenarios. MAR is found to have negative mediating effects in two scenarios (switching price tags and using an expired coupon) and a positive effect in one scenario (copying software). However, no effect is observed in the benefiting from a cashier's mistake scenario. Finally, ethical beliefs are proven to positively moderate the relationship between PAB and consumers' intentions in the first two scenarios, but not the last two. This study also discusses the implications of the findings and offers suggestions for future research.

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Section: Hypothesis Developmentmentioning

confidence: 99%

How does past behaviour stimulate consumers' intentions to repeat unethical behaviour? The roles of perceived risk and ethical beliefs

Zhao

Rawwas

Zeng

2020

Business Ethics: A Eur Rev

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“…Con el desarrollo tecnológico y la consecuente proliferación de entornos de compra online y móvil, las compras impulsivas se han convertido en un fenómeno emergente (Chen, Su y Widjaja, 2016;Liu y Xiao, 2018). Los resultados de este estudio, de conformidad con las argumentaciones existentes en los análisis sobre compra impulsiva (p.e., Lim, Lee y Kim, 2017;Zheng et al, 2019), recogen un importante efecto positivo de la tendencia a la compra impulsiva sobre la frecuencia de compra de los individuos en el comercio móvil. Las características propias del medio (Lee, Park y Jun,, 2014), así como los múltiples y efectivos estímulos disponibles (Stefańska y Śmigielska, 2020) en el comercio móvil, generarán en los compradores impulsivos una mayor frecuencia de compra.…”

Section: Conclusionesunclassified

Comportamiento de compra en el comercio móvil: la importancia de los rasgos de personalidad

Rodríguez

Neira

2020

RGE

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Las ventajas que el comercio móvil proporciona han atraído la atención de empresas y consumidores. A pesar de sus potenciales beneficios, la investigación sobre los factores que influyen en su frecuencia de uso y compra es todavía escasa. Este estudio contribuye a alcanzar un mayor conocimiento y comprensión sobre los factores que influyen en la frecuencia de compra en el comercio móvil al vincular el Modelo de Aceptación de Tecnología (TAM) con la literatura de los rasgos de personalidad. Esta investigación emplea una muestra de 200 individuos que poseen dispositivos móviles con acceso a Internet. La técnica utilizada para contrastar las hipótesis es el análisis path. Los resultados muestran el efecto indirecto de la necesidad de recursos materiales y de la orientación a la tarea sobre la frecuencia de compra en el comercio móvil. Además, los resultados reflejan el importante papel mediador que tiene la tendencia a la compra impulsiva en el nivel de frecuencia de compra.

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“…The consequences of IBB on consumers include the perception of guilt, regret, financial strain, and strain on personal relationships [17]. These negative effects lead to complaints, customers switching to alternatives, negative word of mouth (WOM), and product returns, which in turn, harm and damage the business [18]. Therefore, it is critical for S-commerce sites to understand the consumer IBB and the factors that trigger it in order to adjust their business strategies accordingly and hence achieve their profitable marketing values in today's digital business environment in the long term.…”

Section: Introductionmentioning

confidence: 99%

Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

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Is Online Consumers’ Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers’ Past Impulsive Buying Behaviors

Cited by 62 publications

References 55 publications

How does past behaviour stimulate consumers' intentions to repeat unethical behaviour? The roles of perceived risk and ethical beliefs

How does past behaviour stimulate consumers' intentions to repeat unethical behaviour? The roles of perceived risk and ethical beliefs

Comportamiento de compra en el comercio móvil: la importancia de los rasgos de personalidad

Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

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