Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior

Wang, Jianming; Yang, Xincheng; Xi, Yini; He, Zhengxia

doi:10.3390/ijerph19116571

Cited by 8 publications

(6 citation statements)

References 61 publications

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“…Therefore, the research findings not only deepen the academic community’s understanding of the antecedent variables of consumers’ low-carbon tourism behavioral intention, but also verify the conclusion of Yang and Zhang (2020) on the relationship between new media persuasion and audience behavior from the perspective of CET. However, the positive impact of online interaction on consumers’ low-carbon tourism behavioral intention has not been supported, which is inconsistent with the research conclusion of Wang et al (2022b) . One possible explanation is that most previous studies explored the impact of online interaction on consumers’ behavioral intention based on online live shopping scenarios.…”

Section: Discussioncontrasting

confidence: 65%

“…Unstandardized estimation (standardized estimation); ***p < 0.001;**p < 0.01; and *p < 0.05. of CET. However, the positive impact of online interaction on consumers' low-carbon tourism behavioral intention has not been supported, which is inconsistent with the research conclusion of Wang et al (2022b). One possible explanation is that most previous studies explored the impact of online interaction on consumers' behavioral intention based on online live shopping scenarios.…”

Section: Discussionmentioning

confidence: 65%

“…According to Lin et al (2022) social interaction enhances consumers’ environmentally responsible behavior by enhancing their perception of group norms and destination attachment. Wang et al (2022b) found that online interaction can affect consumers’ emotions pertaining to the environment and subsequently their purchase intention for green products. Based on the above discussion, we believe that during the process of online interaction, consumers are likely to pay more attention to environmental issues by exchanging and sharing information related to the ecological environment, thus generating willingness to contribute to the environment and making them more willing to practice low-carbon tourism behaviors.…”

Section: Theoretical Review and Research Hypothesesmentioning

confidence: 99%

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The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective

Chen

Cheng²

2023

Front. Psychol.

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As key participants in tourism activities, the tourists have an important role in the carbon emissions. Therefore, it is essential to identify the key elements that can arouse consumers’ low-carbon tourism behavioral intention; this has become an important topic for the academic community. However, to the best of my knowledge, most studies have explored the process of formation of consumers’ low-carbon tourism behavioral intention from the cognitive or emotional perspective, and have seldom paid attention to the communication perspective. As a result, the interpretation and prediction of consumers’ low-carbon tourism behavioral intention is limited. Based on the framework of communicative ecology theory (CET) and stimulus-organism-response theory (SOR), our study constructs an integrated model of the relationship between environment-friendly short video experience and consumers’ low-carbon tourism behavioral intention at the technological, content and social levels, introduces emotional elements such as empathy with nature and perceived environmental responsibility. Structural equation model and bootstrap method were employed for analyzing the data. Results revealed that the presence and perception of environmental education are the cognitive factors that impact consumers’ low-carbon tourism behavioral intention; these can effectively stimulate consumers’ low-carbon tourism behavioral intention. Empathy with nature and perceived environmental responsibility are the emotional factors that impact consumers’ low-carbon tourism behavior; they play significant mediating roles between environment-friendly short video experience (presence, perception of environmental education, online interaction) and consumers’ low-carbon tourism behavioral intention. On the one hand, the research conclusions enrich the perspective and content of the research on consumers’ low-carbon tourism behavioral intention and its influencing mechanism; on the other hand, they acquaint with the practical significance of implementing environmental education via the emerging communication modes such as short videos, improve consumers’ awareness of their environmental responsibility, and promote environmental governance and sustainable development of tourist destinations.

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Section: Discussioncontrasting

confidence: 65%

Section: Discussionmentioning

confidence: 65%

Section: Theoretical Review and Research Hypothesesmentioning

confidence: 99%

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The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective

Chen

Cheng²

2023

Front. Psychol.

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“…Of late, scholars have propounded that informational value in social networks is a route to value co‐creation extending beyond the business‐consumer ambit, such that collaborative intentions are translated into individual tangible actions (Gebauer et al, 2013; Liu et al, 2020; Nadeem et al, 2020). Also, given that GSN users are sensitive to pro‐social/pro‐environmental information (Wang et al, 2022), valued information in GSNs can trigger constructive dialogue in the collective. It can thus accentuate the capability of collective intentions to drive subsequent appropriate actions.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…Particularly, netizens are shifting towards specific online communities 1 to engage in context-specific activities (Chang et al, 2023;Fernandez et al, 2016;Han et al, 2018;Klassen et al, 2021;Wang, Liu, et al, 2023;Zhu et al, 2020). These specific online communities can be more effective than generic social media because they drive homophily and provide relevant and focused content, thereby ensuring utility (Andrews, 2002;Hajli, 2018;Wang et al, 2022). Therefore, given the significance of specific online communities, recent research studies have started to explore the effect of green online communities, also referred to as green social networks (GSN), 2 on green practices such as eco-purchasing (Byrum, 2019;Luo et al, 2020;Nekmahmud et al, 2022), green voice behaviour (Bhatti et al, 2020), and green collaborative practices (Salim et al, 2020;Shen et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

How green social network affordances enhance pro‐environmental behaviour?

Nivedhitha,

Pasricha,

Angelin Vilma

2024

Int J Consumer Studies

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Though social media is considered to enhance environmentally conscious behaviour, there has not been sufficient investigation on the effects of specific affordances pertaining to green social networks (GSN). Also, the mechanism by which these affordances affect pro‐environmental behaviour (PEB) has not been explored in depth. Addressing these research gaps, this study first introduces three context‐specific GSN affordances, such as green self‐identification, green broadcasting, and green social endorsement. Further, drawing inspiration from social influence theory and the Stimulus‐Organism‐Response framework, the study put forth a novel framework that explains the varying effects of the conceptualized GSN affordances on PEB through the mediating mechanism of collective intention. The framework also indicates perceived informational and emotional values as moderators that accentuate the indirect influence of GSN affordances on PEB. Adopting a time‐lagged multi‐wave online survey design, 314 valid responses were obtained. The results of the moderated mediation analysis reveal that: (1) collective intention partially mediates the relationships between green broadcasting and PEB, and between green social endorsement and PEB; (2) collective intention fully mediates the relationship between green self‐identification and PEB. Further, the indirect effect of green self‐identification on PEB is positively moderated by emotional values and not moderated by informational values. Interestingly, the indirect effects of green broadcasting and green social endorsement on PEB are positively moderated by both informational and emotional values. These findings offer significant implications for researchers and practitioners who look out for online communities to promote actual PEB.

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