How green social network affordances enhance pro‐environmental behaviour?
K. S. Nivedhitha,
Palvi Pasricha,
G. Angelin Vilma
Abstract:Though social media is considered to enhance environmentally conscious behaviour, there has not been sufficient investigation on the effects of specific affordances pertaining to green social networks (GSN). Also, the mechanism by which these affordances affect pro‐environmental behaviour (PEB) has not been explored in depth. Addressing these research gaps, this study first introduces three context‐specific GSN affordances, such as green self‐identification, green broadcasting, and green social endorsement. Fu… Show more
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