2016
DOI: 10.1016/s2212-5671(16)30249-0
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Is Ethics Rational? Teleological, Deontological and Virtue Ethics Theories Reconciled in the Context of Traditional Economic Decision Making

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Cited by 21 publications
(8 citation statements)
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“…FBL and TBL marketing are grounded in mainstream utilitarian ethics (perhaps combined with an overlay of deontological ethics; Hunt 2017 ). In contrast, mainstream utilitarian and deontological ethics are downplayed in SET marketing, which instead is grounded primarily in virtue ethics, a third main school in the field of ethics (Baumane-Vitolina et al 2016 ; Laczniak and Murphy 2019 ). Attention to virtue ethics has been growing in the business and marketing ethics literatures, but it remains under-developed (e.g., Arnold et al 2015 ; Ferrell et al 2013 ; Laczniak and Murphy 2019 ).…”
Section: Literature Review: Sustainable Marketing and Virtue Ethicsmentioning
confidence: 99%
“…FBL and TBL marketing are grounded in mainstream utilitarian ethics (perhaps combined with an overlay of deontological ethics; Hunt 2017 ). In contrast, mainstream utilitarian and deontological ethics are downplayed in SET marketing, which instead is grounded primarily in virtue ethics, a third main school in the field of ethics (Baumane-Vitolina et al 2016 ; Laczniak and Murphy 2019 ). Attention to virtue ethics has been growing in the business and marketing ethics literatures, but it remains under-developed (e.g., Arnold et al 2015 ; Ferrell et al 2013 ; Laczniak and Murphy 2019 ).…”
Section: Literature Review: Sustainable Marketing and Virtue Ethicsmentioning
confidence: 99%
“…The teleological approach is aimed at measuring the degree of conformity to the consequences of behavior with moral rules. The correct one is the results that provide the best output (Baumane-Vitolina et al, 2016;Sadykova et al, 2021;Svensson and Wood, 2011). The goodness or badness of the results of an action makes it right or wrong (Özateş, 2010).…”
Section: Classification Of Ethics and Ethical Approachesmentioning
confidence: 99%
“…Consequentialism bases value and judgement on the induced consequences. A most prominent subtype is that of utilitarianism, which states that the consequences should maximize a certain utility for an action to be morally "better" (Baumane-Vitolina et al, 2016). This utility can be human wellbeing.…”
Section: Consequential Vs Rule-based Ethics: Specification and Relevancementioning
confidence: 99%
“…Another prominent set of rules is the Universal Declaration of Human Rights, of which the declaration has been signed by almost all the countries, indicating that consolidated rules can be achieved at a global level despite certain discrepancies in ethical views among cultures and societies. Rule-based/deontological ethics have been prominently characterized by Immanuel Kant (Baumane-Vitolina et al, 2016). These ethics are more complex and not guaranteed universal, but they are upheld and relevant for human society in particular.…”
Section: Consequential Vs Rule-based Ethics: Specification and Relevancementioning
confidence: 99%