Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

Sheikh, Adnan Ahmed; Rana, Naeem Ahmad; Inam, Aneeq; Shahzad, Arfan; Awan, Hayat Muhammad

doi:10.1080/23311975.2018.1516487

Cited by 29 publications

(21 citation statements)

References 89 publications

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“…Through online-based flyer media, participants can optimize MSEs, with cheaper and more flexible promotions and marketing. This is reinforced by the findings (Banerjee) [7]; (Farida et al) [8]; (Sheikh et al,) [9], that online-based promotional media by utilizing the internet environment can improve the promotion and marketing of MSEs products.…”

Section: Discussionmentioning

confidence: 84%

Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact

Prasetya¹,

Prasetyo²,

Segara³

2020

Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)

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This training and mentoring program is carried out to empower SME entrepreneurs Bojonegoro is expected to design and make practical and attractive MSMs product flyers which are then marketed through the marketplace in online media. Optimization of online marketing as a result of COVID 19 which limits the movement, place, and time of the SMEs in marketing their products. The solution offered is training and mentoring for SMEs in the city of Bojonegoro to take part in online flyer training. With this training activity, it is expected that SMEs can master the material to make, flyers, so that the promotion of SMEs products can reach more broadly and practically as a COVID 19 impact solution that limits the place, time, and mobility of product marketing. Approach methods offered to solve problems faced at partner SMEs are with the model in service-learning 1 (providing training in designing and making SMEs product flyers), on the job learning (independent training activities and mentoring), and in service-learning 2 (SMEs participants) presenting the results of making flyers and promoting to the marketplace). The training involved 25 SMEs in Bojonegoro City. The result achieved is that all trainees can create flyers and promote SMEs products to various market places online.

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Section: Discussionmentioning

confidence: 84%

Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact

Prasetya¹,

Prasetyo²,

Segara³

2020

Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)

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“…Validated (Ferhane, 2019;Sheikh et al, 2018;Strauss & Frost, 2014;Day, 2013;Trainor et al, 2011;Adam et al, 2009;Brodie et al, 2007;Simpson, 2007) In summary, there is no much difference between the number of items before and after the analysis of the structural equations, with the exception of the number of items of the "Business Performance" variable, which decreased by two items at the purification level in order to improve the structure of the model. Today, the web has become the main place where information is disseminated, and it is indeed Internet users who publish the vast majority of this information.…”

Section: H3mentioning

confidence: 99%

The Contribution of Digital Marketing to Business Performance: The Case of Companies in the Northern Region of Morocco

Hachimi

Lhassan

Belamhitou

2021

ESJ

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Digital marketing is revolutionizing the organizational structures and offers companies, especially Moroccan companies, a multitude of opportunities to evolve the classic business model to innovate in products and services while building a direct and personalized relationship with customers. Indeed, digital marketing highlights important features for companies seeking efficiency and performance, and it considers an attractive alternative to traditional approaches as a response to the challenges of globalization. The ultimate objective of our research is to confirm the direct relationship between digital marketing and the business performance of companies in the northern region of Morocco. The result of the study was noted by many authors. On this matter, we have conducted a quantitative survey carried out among 120 companies in the northern region of Morocco using the PLS path modeling, a method particularly suited for academic development and predictive applications. According to our empirical study, we found that digital marketing has a positive impact on the performance of companies in the northern region of Morocco.

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“…However, profits are increasingly difficult to achieve due to high levels of competition. Therefore, companies need to support integrated internet-based marketing techniques (Sheikh, 2018).…”

Section: Facilitating Conditionmentioning

confidence: 99%

Digital Marketing and Smes's Performance in West Sumatera

Yasri¹

2020

Economica

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This study investigated the effects of digital marketing use on Small Medium Enterprises' (SMEs) performance. The objectives are to asseses the effect of effort expectancy, social influence, and facilitating condition on digital marketing use and business performance of SMEs in West Sumatra. The research population is focused on SMEs on culinary sector in West Sumatra who have used digital marketing. A total of 162 respondents were taken based on urban areas in West Sumatera, Padang, Bukittinggi, Padang Panjang, Solok and Payakumbuh. The primary data include a structured questionnaire used to elicit information from the target respondents. The Structural Equation Model (SEM) used to test the hypotheses that were generated for the study. The findings showed that effort expectancy, social influence, and facilitating condition has a significant effect on digital marketing use and business performance of SME's in West Sumatra.

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Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

Cited by 29 publications

References 89 publications

Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact

Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact

The Contribution of Digital Marketing to Business Performance: The Case of Companies in the Northern Region of Morocco

Digital Marketing and Smes's Performance in West Sumatera

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