Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact

Abstract

This training and mentoring program is carried out to empower SME entrepreneurs Bojonegoro is expected to design and make practical and attractive MSMs product flyers which are then marketed through the marketplace in online media. Optimization of online marketing as a result of COVID 19 which limits the movement, place, and time of the SMEs in marketing their products. The solution offered is training and mentoring for SMEs in the city of Bojonegoro to take part in online flyer training. With this training activity, it is expected that SMEs can master the material to make, flyers, so that the promotion of SMEs products can reach more broadly and practically as a COVID 19 impact solution that limits the place, time, and mobility of product marketing. Approach methods offered to solve problems faced at partner SMEs are with the model in service-learning 1 (providing training in designing and making SMEs product flyers), on the job learning (independent training activities and mentoring), and in service-learning 2 (SMEs participants) presenting the results of making flyers and promoting to the marketplace). The training involved 25 SMEs in Bojonegoro City. The result achieved is that all trainees can create flyers and promote SMEs products to various market places online.

Marketing Strategies of Tahfizpreneur Products Produced by PTIs in Malaysia

“…Although digital marketing is a popular option, traditional marketing strategies, such as direct sales to customers, printed mediums, such as brochures and paid newspaper advertisements, and using sales agents are still utilised. The strategy aligns with Prasetya et al (2020), stating that digital marketing during the coronavirus disease (COVID-19) pandemic was not optimal because of restricted movement, time, and place, specifically for SME products. Additionally, marketing using brochures was suggested as an alternative to reach a broader market.…”