“…Despite its age, it is still a valid technique for the social sciences (Landeta, 2006), as reflected in a special issue of the journal Technological Forecasting and Social Change in 2011 (Rowe & Wright, 2011). In recent years, it has been applied to forecasting future scenarios in several sectors, including logistics (von der Gracht & Darkow, 2010), transport (Linz, 2012;Mason & Alamdari, 2007) and energy (Celiktas & Kocar, 2010;Czaplicka-Kolarz, Stańczyk, & Kapusta, 2009;Hussler, Muller, & Rondé, 2011;Makkonen, 2012;Rikkonen & Tapio, 2009). It has also been used to evaluate policies and strategies in the food industry (Frewer et al, 2011;Ilbery, Maye, Kneafsey, Jenkins, & Walkley, 2004;Kretzschmar & Schmid, 2011;Wentholt, Fischer, Rowe, Marvin, & Frewer, 2010;Wentholt, Rowe, König, Marvin, & Frewer, 2009), including, as in the present case, making forecasts of the evolution of meat consumption (Vinnari, 2008;Vinnari & Tapio, 2009).…”