Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

Li, Yiyi; Xie, Ying

doi:10.1177/0022243719881113

Cited by 366 publications

(234 citation statements)

References 38 publications

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“…It is believed that the review given by this type of consumer will be more accountable and based on their own experiences (Reich & Maglio, 2020). Another research regarding social media in marketing is also developed by Li and Xie (2020) in Journal of Marketing Research. In this article, both authors have been analysing the impact of image content in social media effectiveness and engagement.…”

Section: Future Research Model and Topics After The Pandemicmentioning

confidence: 99%

Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review

Maulana

2020

Management &Amp; Marketing. Challenges for the Knowledge Society

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The research trends after COVID-19 pandemic will be changing and more challenging. This study is aimed to review the trends of marketing research in the first semester of 2020. There are three parts of this analysis. First, review was made to summarize the trend of research domain and model. Second, the trend of data collection method is also synthesized. Third, trends of data analysis method are being categorized. Result shows that before COVID-19 outbreak, research model in marketing studies was dominated by Literature Review articles (systematic, integrative, and meta-analysis), and also Experimental Studies on various consumer behaviour topics. In term of data collection methods, Purposive Sampling and Amazon Mechanical Turk (MTurk) are two approaches that popularly used by the researchers. On the trend of data analysis method, ANOVA, Regression, and Qualitative Analysis are three popular methods which used among the studies. Future research agendas after the pandemic are also discussed in this study.

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Section: Future Research Model and Topics After The Pandemicmentioning

confidence: 99%

Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review

Maulana

2020

Management &Amp; Marketing. Challenges for the Knowledge Society

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“…The large volume of data generated hourly by social media platforms offers immense opportunity for researchers. Because social media is a heavily visual form of communication, one of the exciting directions for work in this area is image analysis, as explored by Li and Xie (2020). Social media often features combinations of text, audio, image, and video, and we have much to learn about how consumers process multimedia data and how firms can leverage these multiple formats (see JMR ’s forthcoming special issue on multimedia data).…”

Section: Recent Trends In Jmr Publicationsmentioning

confidence: 99%

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

Grewal¹,

Gupta²,

Hamilton³

2020

Journal of Marketing Research

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The authors study the nature of articles published in the Journal of Marketing Research ( JMR) during the seven-year period 2013–2019. Consistent with the broad positioning of JMR, they find substantial diversity in domains, topics, methods, and sources of data among the published articles. They observe the emergence of new substantive topics, such as social media, social networks, and prosocial behavior, which reinforce the continued relevance of JMR. Notably, they observe increasing convergence across articles in the behavioral, quantitative, and strategy domains, reflecting more shared substantive topics of interest and common use of methods and sources of data. This trend bodes well for JMR, given its historical position as a diverse journal in the field.

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“…Finally, the present study did not assess the reasons for survey participation based on the different types of recruitment approaches, which could be a subject for future research on the topic. In the present study, email and Instagram recruitments followed a very similar approach; however, the emails only had text and lacked pictures, which may lead to differences in communication channels and influence response rates (34). In addition, social media posts might be seen multiple times by participants; contrastingly, although emails are an exclusive invitation, they may not be seen as often.…”

Section: Discussionmentioning

confidence: 92%

Email Vs. Instagram Recruitment Strategies For Online Survey Research

et al. 2021

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In this study, we describe a method for reaching a target population (i.e., dentists practicing in Brazil) to engage in survey research using traditional e-mail invites and recruitment campaigns created on Instagram. This study addresses methodological aspects and compares respondents reached by different methods. A pre-tested questionnaire was used and participants were recruited for 10 days via a source list of email addresses and two discrete Instagram organic open campaigns. A total of 3,122 responses were collected: 509 participants were recruited by email (2.1% response rate) and 2,613 by the two Instagram campaigns (20.7% and 11.7% conversion rates), respectively. Response/min collection rates in the first 24 h ranged between 0.23 (email) and 1.09 (first campaign). In total, 98.8% of all responses were received in the first 48 h for the different recruitment strategies. There were significant differences for all demographic variables (p< 0.001) between email and Instagram respondents, except for sex (p=0.37). Instagram respondents were slightly older, had more professional experience (years in practice), and a higher graduate education level than email respondents. Moreover, most email and Instagram respondents worked in the public sector and private practice, respectively. Although both strategies could collect responses from all Brazilian regions, email responses were slightly better distributed across the five territorial areas compared to Instagram. This study provides evidence that survey recruitment of a diverse, large population sample using Instagram is feasible. However, combination of email and Instagram recruitment led to a more diverse population and improved response rates.

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Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

Cited by 366 publications

References 38 publications

Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review

Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

Email Vs. Instagram Recruitment Strategies For Online Survey Research

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