Life insurance is a financial product that aims to protect dependents against the risks of premature death or disability of the insured party. Various pieces of evidence and literature show that the level of life insurance business and its demand in Ethiopia is very low. As a result, this thesis paper focused on potential ways of increasing the life insurance demand by investigating the determinants of the demand for life insurance in Ethiopia. Specifically, this study aims to investigate the effect of savings, growth in per capita income, total population growth, urbanization, political instability, and health expenditure to GDP on demand for life insurance in Ethiopia in both the short run and long run by using a secondary source of data collected between 1995 and 2019. The study employed both descriptive statistics and the Autoregressive distributive lag model (ARDL) to compute the characteristics of institutional, social security, macro-economic and demographic factors and to identify their effect on demand for life insurance respectively. The findings of the study revealed that savings, growth in per capita income, total population growth, urbanization, and political instability have a positive and significant effect on demand for life insurance in Ethiopia. Whereas, health expenditure to GDP has been found insignificant in the long run. In addition, all variables apart from total population growth and political instability which has a positive effect do not affect life insurance demand in the short run.