2009
DOI: 10.1080/14697680902849338
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Investment decisions, net present value and bounded rationality

Abstract: Abstract.The Net Present Value maximizing model has a respectable ancestry and is considered by most scholars a theoretically sound decision model. In real-life applications, decision makers use the NPV rule, but apply a subjectively determined hurdle rate, as opposed to the "correct" opportunity cost of capital.According to a heuristics-and-biases-program approach, this implies that the hurdle-rate rule is a biased heuristic. This work shows that the hurdle-rate rule may be interpreted as a fruitful strategy … Show more

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Cited by 40 publications
(32 citation statements)
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“…Furthermore, normative assessment of the performance of real bank customers' decision processes (relative to the neoclassical benchmark) indicates heuristic strategies appear to serve investors reasonably well. Whereas the biases and heuristics literature frequently assigns an automatic negative normative value to any decision procedure that deviates from the neoclassical ideal, we identify attractive normative properties of the heuristic approach (similar to the normative assessments in Magni 2009). Similar lexicographic decision-tree heuristics such as Gigerenzer and Goldstein's (1996) take-the-best heuristic consider the features of investments sequentially in a ranking determined by some measure of pairwise correlation or univariate predictive accuracy (rather than considering all their intercorrelatedness with other regressors in the model as, for example, partial correlations do).…”
Section: Discussionmentioning
confidence: 99%
“…Furthermore, normative assessment of the performance of real bank customers' decision processes (relative to the neoclassical benchmark) indicates heuristic strategies appear to serve investors reasonably well. Whereas the biases and heuristics literature frequently assigns an automatic negative normative value to any decision procedure that deviates from the neoclassical ideal, we identify attractive normative properties of the heuristic approach (similar to the normative assessments in Magni 2009). Similar lexicographic decision-tree heuristics such as Gigerenzer and Goldstein's (1996) take-the-best heuristic consider the features of investments sequentially in a ranking determined by some measure of pairwise correlation or univariate predictive accuracy (rather than considering all their intercorrelatedness with other regressors in the model as, for example, partial correlations do).…”
Section: Discussionmentioning
confidence: 99%
“…The Net Present Value (NPV) criterion has been formally conceived in [16], but its historical roots trace back to Fibonacci's present-value analysis in the 12th century and in the evaluation practices of properties, lands, buildings, shops in the commercial, banking, and legal communities since then (see [29]). It is considered a rational criterion for investment appraisal and decisions, and is increasingly employed in real-life applications.…”
Section: The Average Internal Rate Of Return (Airr)mentioning
confidence: 99%
“…Risk is an important factor as well, but the practitioners' notion of risk is not equivalent to that of analytical models used in academia (see Magni 2009c).…”
Section: Insights For Future Research (Ii) : the Rate Of Return In A mentioning
confidence: 99%