Investigation on the Success of Peasant Entrepreneurs

The Effects of Entrepreneurial Personality to Competitiveness and Corporate Image: A Study on Chocolate Agent Entrepreneurs

“…Moreover, the findings of this study strengthen the findings of Bidin et al (2014. p. 326) research which concludes that corporate behavior and personality contribute to the corporate image. The output of this study also supports the researches of Li et al (2012), Sidik (2012), Hurtz and Donovan (2000), Cartaya (2012) and Mkoji and Sikalieh (2012) who conclude that someone who has entrepreneurial spirit such as optimism, leadership skill, originality (creative ideas), and goal-oriented (business-oriented and consumers-oriented) has an impact on the success of a business, its competitiveness, and corporate image. The greater the entrepreneurial personality is, the better the competitiveness a company has.…”

“…The effect of entrepreneur personality to competitiveness and corporate image is caused by the company agents who in carrying out the business activities think positively, are optimistic about achieving business targets, have a vision to move forward (Li et al, 2012), willing to accept advice from consumers, happy to make ideas new ideas to develop their business (Cordeiro, 2011), willing and able to realize ideas (Li et al, 2012) that have been made, are responsible, carry out their duties according to plan, are friendly in attitude and communication, have confidence in success in running a business, do not want to depend on other people/independent (Bikse et al, 2015;Cordeiro, 2011), always read the situation around them for the success of their business.…”

“…This is the reason they are less persistent in acting as agents and resellers of companies. Whereas Li et al (2012) have proven that hard work, having a vision, strong will and responsibility are the factors that determine the success of a business.…”

“…This study also found that being optimistic, positive thinking, having a business orientation, like making ideas and running them, friendly, quick, committed and responsible, initiative/creative, independent, enthusiastic and predictive ability is personality requirements needed to be an agent for a company or new entrepreneur. These things, if implemented optimally, will have a positive impact on the corporate image (Cartaya, 2012;Hurtz and Donovan, 2000;Li et al, 2012;Sidik, 2012).…”

“…Other than personality problems, an entrepreneur should also have sufficient assets and skills to start a business. Another study proves that not every personality trait determines a person's work performance (Hurtz and Donovan, 2000;Li et al, 2012;Sjoberg et al, 2005;Westerman and Simmons, 2007). Sidik (2012) concludes that the relation between an entrepreneur's character and his or her company's performance is still unconvincing.…”